Bacardi Reduce Impact On Natural Resources
Bermuda-based Bacardi Limited has cut water usage by nearly 50 percent and reduced both energy use and greenhouse gas emissions by nearly 33 percent over the past six years, the company said.
The water saved is equivalent to providing a glass of water to every person on the planet. Reductions were achieved through a combination of conservation measures that included more efficient equipment and greater use of renewable energy sources.
“When Bacardi sets out to do something, we do it with trust, caring, passion and excellence. These core values have been a part of the Bacardi DNA for more than 150 years,” said Ed Shirley, President and CEO of Bacardi Limited, the world’s largest privately held spirits company.
“We’re committed to continuously improving our products, processes, people and corporate citizenship. We aim to chart a new path in sustainable business practices. Our goal is to set the standard against which sustainability efforts in the spirits industry are measured.”
Social responsibility has been a foundation of Bacardi since before the family-owned company’s establishment in 1862. Don Facundo Bacardí Massó initiated and lived this commitment when he volunteered to lead disaster relief efforts in his hometown of Santiago de Cuba following a devastating earthquake in 1852. Since then, Bacardi has built on the tradition established by Don Facundo, the creator of BACARDÍ rum.
“Responsibility is embedded in all aspects of our business. We actively seek measurable ways to improve efficiency, reduce environmental impact and support our grower communities, all while promoting responsible consumption of our brands,” said Eric Kraus, Senior Vice President, Chief Communications and Corporate Affairs Officer, who oversees all Bacardi Limited Corporate Responsibility initiatives. “Consumers recognize us as an industry leader because of our commitment to the best uses of the resources with which we’ve been entrusted,” added Shirley.
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Category: All, Business, Environment
