Video: “What I Love About Bermuda” Part II

November 25, 2014

[Updated] The Bermuda Tourism Authority has released the second in a three-part in a series of vignettes capturing what “locals and visitors love about this little island in the Atlantic.”

A Bermuda Tourism Authority [BTA] spokesperson previously said, “The Bermuda Tourism Authority is launching a fresh marketing strategy. The new approach focuses on experiential travel – telling rich, authentic stories about Bermuda across multiple platforms and mediums.

Update April 2015: The BTA has deleted the video from YouTube.

“The island and her people embody a signature confluence of cultures, where British charm mingles with island soul to create experiences that are distinctly Bermuda.”

The BTA is also incorporating the use of the hashtag — #lovemybermuda — with the vignettes. The new video follows after the first one which has received over 10,000 views since being posted online.

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Comments (21)

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  1. Weldon Wade says:

    Wow! Great video!! @2m:24sec

    • Deep Sea says:

      Yes. The entire video is awesome and 2:24 does strike a chord. Missing Neil tremendously.

    • careca says:

      I dont need to see a video where people are talking. I want to see scenery, beaches, beautiful places that will atrack my imagination….paradise is what I am looking for….

      • Umm.... says:

        I personally believe tourists are looking for something different when they come to Bermuda. While we have some of the best beaches in the world (depending on your preference), many tourists wouldn’t be able to tell the difference between a beach here or in Aruba. Our people (our culture) make us truly unique and I think it’s a good strategy to shift the focus of our advertising efforts. I think this series of videos is brilliant.

    • careca says:

      Ok I watched it again, a guy ties his shoes, fried food, a photographer, bulls head parking lot, a guy walking barriers, a man exercising, rock-climbing, more fried food, burger + fried fish, a man playing with a dog……Really people, how can this attract me to come to Bermuda? Would you go to a foreign country that would show you all this on a video??? Tourism money very badly spent in my opinion….
      Please make a contest to the schools and have them do a Bermuda Video…

  2. Skeptic says:

    Nice video – I lost it 2:24 RIP Neil

    • Raymond Ray says:

      I must agree, “RIP Neil”. It had been a pleasure viewing his inspiring smile and hearing him laugh. We will cherish them memories for many many many more years :-)

    • Kojo says:

      I agree. Best part of the video and not just because it’s Neil. That segment captured the spirit of joy that we should want being in Bermuda to reflect. Lots more footage like that, of real people out and about doing great things and having fun. The talking wasn’t all that convincing for me.

  3. I says:

    Awesome campaign. Awesome footage. Awesome people. Awesome culture. Awesome island.


  4. Clear View says:

    Excellent coverage of the island and its people. Overall it’s a real good video, but it looks like the video is geared more towards getting people here for the long term rather than on a vacation.

  5. Confused says:

    As a Bermudian living in Bermuda I loved the video, I loved seeing the people in it etc etc.

    The problem is that the BTA is supposed to be spending its budget on attracting visitors to the island. It doesn’t matter how much the local Bermudians like the video the reality is that it is highly unlikely that it will entice foreigners to Bermuda. The content is geared more towards locals.

    The BTA needs to start producing videos along the lines of what Burn house productions have been producing. In fact why not get them to do it. We need people to be so excited about bermuda after seeing a video that they run to their computers and makes a reservation.

    • memory lo$$ says:

      and I’m sure its meant to be for locals. We dont appreciate our own activities or surroundings. all we is complain about everything we have. right!

  6. Keith Stevens says:

    Bermuda is very beautiful, however unlike the Portuguese, Americans, Canadian etc etc there is no Bermudian pride that stands out. I’ll give you an example, Bermuda day should be a Bermudian Pride day, so where are all the Bermuda flags. 24th of May should be Christmas in May. All the shops should decorate their stores in Bermuda theme colors and flags. Anyway, I think a good solution to change this is by remaking our flag so that it’s doesn’t look like Ontario’s flag and other flags. I would love to see Bermudian pride. Look at 4th of July, Canada Day…now compare May 24th to that. I’m not saying it has to be at the level- but we need to do better. When nationhood is strong, violence and other social issues would get much lower. I have so many friends from Portugal and really, their bedrooms are all draped in Portugal flags and computer desktops and it looks amazing. I’m talking about Portuguese Bermudian who were born there and has never been to Portugal. Let’s start a movement, let’s start build Bermudian Pride.

  7. Long kiss goodnight says:

    Is that dude lazy for leaving work at 5:01 because the message seems to be Bermudians don’t like to work

  8. memory lo$$ says:

    rock climbing in Bermuda…who knew??

  9. Dreamcatcher says:

    Well done on showing the disparity in wealth in Bermuda! In minutes one can be on his boat racing 30 other boats at 5 PM says virtually zero of the minority in Bermuda.

    • Toodle-oo says:

      Even in spite of your remark I still could not see what it was that you did .
      So what ? Some guy says that he can be out of his office and on his (maybe small) sail boat in 3 minutes . And that’s supposed to represent some ‘disparity’ ?
      Got a chip on your shoulder much ?

    • Kojo says:

      I didn’t care much for that segment either. It was like he was boasting that he has a boat. Anyone anywhere who has a boat in the city can get to it and use it. Again, the dialogue was a bit limp.

  10. Dangel says:

    Great video!!
    Pat Fairn and Marketing Team continue to use your skills and passion to promote our Island Bermuda.

  11. Kojo says:

    Its a great piece. I would have loved to see a lot more shots of people smiling, laughing and enjoying themselves very much like the sequence with Dr. Burnie. That’s the Bermuda most visitors would love to see. Most of what was shown here is what Bermuda is for the people who live here but outsiders would only get a glimpse at. A campaign that has that uplifting music and just fast fast clips of exciting water sports (including the jet platform), nightlife in the clubs, lots of restaurants, the parades, and much less of what sounds a bit like force dialogue about personal feelings of growing up here.