Love Month To Feature Yoga, Rum & Romance

February 2, 2015

The Product and Experiences division of the Bermuda Tourism Authority [BTA] unveiled its Love Month line-up for 2015, which include Yoga on the Beach and Rum & Romance at Sea.

The BTA said, “It’s the first time beach yoga is in the month-long activities calendar, thanks to a collaboration with Bermudian entrepreneur Kallie Marcus. The BTA discovered Ms Marcus when she entered the Rocket Pitch Competition during the Bermuda Economic Development Corporation’s entrepreneurship week. Her business Kinetix won the Pitch Pink category, earning $4,000 to expand her business in the tourism sector.”

“We were drawn to Kallie’s entrepreneurial spirit and the unique experience she can offer visitors,” said Pat Phillip-Fairn, Chief Product & Experiences Development Officer for the BTA.

“For Love Month her yoga classes will be available several days a week at Chaplin Bay Beach at sunrise and sunset. We know from researching the desires of today’s traveler that Bermuda’s target visitors will appreciate this new February option added to our tourism hub on the south shore. This is also a visitor experience residents may enjoy.”


“The BTA’s existing partnership with the Spirit of Bermuda paved the way for the return of a once weekly cruise during Love Month. This time the sea experience will include Bermuda rum and delicious hors d’oeuvres.

“In all there are eleven experiences on the Love Month calendar including a pottery class, fragrance-making workshop and a rose garden tour through the yards of some of Bermuda’s stateliest homes. The February activities are designed for couples but in almost every case can be experienced individually or as groups of friends.

“The full calendar is available online at Brochures are being distributed around the island including hotels and visitor information centers.”


“The Product and Experiences team has been focused on improving visitor offerings all year long, but especially between November and March when visitor numbers dip. In November it unveiled a new Arts & Culture calendar which runs through March 31, 2015. Restaurant Weeks began January 15 and continues through February 5, 2015. Meantime, Love Month begins today and lasts through the end of the month.”

Mrs. Phillip-Fairn said: “I applaud our industry stakeholders who are working hard in collaboration with the BTA team to build a collection of truly unique experiences for visitors. With a consistent and sustained effort toward ‘only in Bermuda’ experiences, or experiences we do better than anyone else, the island will separate itself from its competitors.”

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Comments (5)

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  1. stunned... says:

    nice idea and Bermuda’s lovely scenic views are complementary. Bermuda is a great place for yoga retreats etc. tbd – to be developed.

  2. james says:

    good luck with that

  3. tom cooke says:

    Some buddy’s of mine have been posting photos all over Facebook with all the snow they are having in the UK, USA and Canada. ..I for one would love to come here for our “cold” weather. .

  4. Om Namah Shivaya! says:

    As a yogi and holder of the sri chakra, I have the awareness to realize that it is offensive to pair the divine, holy, and righteous yoga with the opposite of alcohol and romance.

    In yoga, alcohol is forbidden, only used by tantric practicioners who abuse dharma and in lieu enjoy the forbidden kama.

    In reality, yoga is the method of how to awaken your total and divine self, the one who is part of Mahavishnu in Vaikhuntha.

    Once awakened, the asanas, mudras, and mantras become useless like chaff in the wind. A true yogi controls the world and the world turns on his beckon. The Siddhas of this world are bowed to by all peoples and feared for their divine power, which they use to facilitate the upholding of dharma in the three worlds. This is yoga.

    God bless!