Artist Shares Her Illustrated Bermuda Adventure

March 1, 2015

Fashion illustrator Meagan Morrison is sharing what she called her “illustrated adventure” to the island, with the images she created featured in a spread on Conde Nast Traveler dubbed “Drawn to Bermuda”.

In addition to the spread on Conde Nast, the artist — who has worked for notables including Armani, Calvin Klein and Saks Fifth Avenue — posted a few of the photos for her 125,000 Instagram followers, saying it “was the trip of a lifetime and I will never forget all the incredible people I met on this gorgeous island.”

In describing the work done by Ms Morrison, the Bermuda Tourism Authority said, “When we announced the launch of our new marketing strategy in November we talked about honing in on the visual aspects of Bermuda. We see working with emerging fashion illustrator Meagan Morrison as an out-of-the-box, less predictable way to show Bermuda’s visual beauty.

“We also think Meagan – through her social media channels and blog posts – has credibility with millennials, a demographic we’re supremely interested in reaching to solidify the next generation of Bermuda travelers.

“A multipronged campaign approach is how the Tourism Authority will drive marketing strategy on a consistent basis. Following Bermuda’s Conde Nast Traveler cover story in February, we used print, social, email marketing, slideshows and geo-targeted online ads in the March edition.

“Additionally Meagan worked brilliantly with a local photographer to give Conde Nast readers a behind the scenes layer to the storytelling. Our marketing team is really pleased with the outcome of this exposure, it seems to have really captured the attention of many people on social media.”

Screenshots from the @TravelWriteDraw Instagram account, all will enlarge if clicked: