Fashion Designer Leveraging Bermuda Exposure
Thomas LaVone — an award-winning fashion designer who will feature in next month’s Bermuda Fashion Festival — is using his exposure in Bermuda to creating a great opportunity for US models.
Known for his fine couture gowns and high fashion, LaVone has recently run a Model Muse contest to scout his next model, and the winner will walk on Bermuda Fashion Festival runway in the International Designer Show on Tuesday July 12.
The winner, soon to be announced, receives air and hotel accommodation to Bermuda, an editorial magazine photoshoot, as well as walking in the Bermuda Fashion Festival runway show.
They will also walk for Thomas LaVone in New York Fashion Week and feature in the Thomas LaVone Look Book. The search extended to all size models as long as they were 5’7” without heels.
Selection criteria included composite card imagery, runway presentation and the ability to be a well-rounded spokesmodel.
The focus of Thomas LaVone’s collection for Bermuda on July 12th is fun, flare, and femininity. He says bright colours and bold, playful prints will feature with soft and tender fabrication for the Thomas LaVone woman on holiday.
The New Jersey designer says “the collection this season is based on essential pieces for holiday travel, chiffon that’s light and airy and summer white essentials and colour that inspires happiness and relaxation.”
Thomas LaVone boasts a celebrity following and has dressed the likes of actresses Terri J. Vaughn and Malinda Williams, ESPN anchor Jemele Hill, Emmy nominated journalist Kelley L. Carter, TV’s Judge Hatchett and legendary singer and entertainer Melba Moore.
Thomas LaVone’s reputation, after 17 years in the industry, is best recognized by his meticulous attention to detail.
After showing at Bermuda Fashion Festival 2015, the Thomas LaVone brand featured in Vogue UK and ELLE UK magazines for the first time and since then it has featured several times in each.
LaVone says; “It’s simply amazing! We are indeed humbled and feel blessed and encouraged to keep going forward.”
When asked about any challenges he has overcome, he says; “You will indeed face obstacles when you accept the journey of fashion designer. The greatest obstacle is believing in oneself. Believing that you are worthy and capable is not easy.
“I am now able to accept my God-given talent, believing what I feel inside, and push my vision forward. I put the energy into my clothes and try to make magic.”
Bermuda Fashion Festival, produced by the City of Hamilton, is July 10 – 16 and is hosted in various locations in Hamilton as well as designer pop-up shops and a trunk show.
Attracting international designers, models, celebrities and media from the US, Caribbean, UK and Australia, Bermuda Fashion Festival is in its 7th year, and provides unrivalled learning opportunities to local designers who are mentored by international fashion experts to produce world-class collections.
Tickets are selling now from ptix.bm/bff and from City Hall offices. The schedule of the full week can be seen at bermudafashionfestival.com/eventspage
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