Expedia Opens Cuban Market For Consumers

In another sign that Cuba is opening up, the Expedia group announced their expansion to the Cuban market that will allow Cuban hoteliers to sell inventory through global Expedia group sites as well as allow travelers to book hotels in the island destination.

Expedia said, “The addition of Cuba’s hotel inventory in Expedia’s Caribbean portfolio will open new possibilities for inter-Caribbean and multi-destination travel that may boost growth throughout the region.

“According to the Cuban Ministry of Tourism, over four million tourists visited Cuba in 2016, up 13% from the previous year. Among those visitors were over 614,000 Americans, up 34% from the year before.”

“We’ve been working around the clock with Cuban hoteliers to offer this iconic, culture-rich destination to our global consumers, with the added convenience of online booking through a trusted travel partner,” said Demetrius Canton, Director of market management for the Caribbean.

“We are excited to finally announce our expansion into Cuba, which will hopefully allow us to dive deeper into the Caribbean region and help our partners thrive. By further strengthening the value proposition that we offer, our local teams will continue to help hotel partners set their distribution strategy and take advantage of trends to reach and surpass their bottom line.

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