Video: BNV Interview | BTA CEO Charles Jeffers II

April 15, 2021

Charles H. Jeffers II — the newly appointed Bermuda Tourism Authority Chief Executive Officer — will be joining Bernews this afternoon [April 15] for the latest episode in the Bernews News & Views series.

In announcing his appointment, the BTA previously said, “Jeffers, a twenty-six-year veteran of the destination marketing industry, was hired through a global search to fill the leadership role left vacant following Kevin Dallas’ departure in February 2020.

“Charles Jeffers joins the Bermuda Tourism Authority ending his tenure as Chief Operating Officer at Visit Baltimore, the official destination management organisation [DMO] for Baltimore, Maryland. He was responsible for day-to-day operations, including HR, finance, IT, research, membership, and the Visitor Centre at the tourism body, which in 2019, welcomed 27 million visitors, generating $6 billion in economic impact.”

“It is an honour to be able to return home after nearly thirty years to lead the organisation in an industry that I have a lot of passion for,” Mr Jeffers previously said.

Update: The live video replay is below:

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