Photos & Video: Gibbons Launch New Brands
Gibbons Company recently held a launch event to highlight additional fashion brands they are offering, with a mini fashion show held to showcase the new styles.
The new brands are from Tendam, one of Europe’s leading groups in the industry, and marks the first major fashion brand acquisition for Tony Thompson following his appointment as Gibbons Company CEO. In the summer of 2021, Mr Thompson traveled to Spain and met with representatives for Tendam brands Cortefiel, Pedro del Hierro, and Hoss Intropia, and began the painstaking process to introduce the brands to Bermuda, and the first order arrived from Spain in late 2022.
The company noted that they “recently installed dedicated boutique shops for each brand, adding a European flair to the women’s fashion sales floor in readiness for the official local launch of the brands this month, in March 2023.”
Gibbons CEO Tony Thompson said, “Initial discussions started about two years ago, when we were approached by an ex-partner about acquiring a brand under his remit. We decided that this particular brand was not a good fit within our product mix, however identified three other brands under his portfolio that could fill a gap in the local women’s fashion market.
“These brands were Cortefiel, Hoss Intropia, and Pedro del Hierro. The logistics surrounding the acquisition of major brands is always a challenge, especially through a pandemic, and after several hurdles we were finally able to bring in our first shipment in the beginning of December. The idea was to introduce the local market to these brands, with an aim to have a bigger launch in early 2023.
“So far we have received rave reviews about the styling, fit, and quality, with customers anxiously awaiting the official opening of the in-store shops and new collections! The collections will focus on all women’s fashion essentials such as beautiful blouses, tailored trousers, and feminine dresses. Luxury denim and novelty knits will bring an elevated casual element, while fun shoes and accessories will help to complete the looks. Whether the customer is a corporate professional, yummy mummy, or a free spirited bohemian, there’s truly something for everyone.”
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