CariGenetics Launches WeGut2Know Challenge
CariGenetics, along with local partners, launched the #WeGut2Know National Health Challenge, offering participants a chance to win $2,500 while promoting gut health awareness and wellness.
A spokesperson said, “CariGenetics, in collaboration with Wholistic Wellness, Nourished Bermuda, Eat Clean Bermuda, and The Brand Development Group, is thrilled to introduce the #WeGut2Know National Health Challenge. This innovative competition aims to engage the Bermuda community in understanding and enhancing gut health, a crucial component of overall health and well-being.
“The challenge seeks to educate and inspire positive lifestyle changes, ultimately contributing to a healthier Bermuda. Each participant will receive over $1,600 in services free-of-charge, including 5 health consultations with a nutritionist/health coach from Wholistic Wellness, 5 meals prepared by Nourished and/or Eat Clean Bermuda, and 2 CariGenetics Gut2Know kits.
“Selected participants will embark on a transformative journey, beginning with a Gut2Know test to assess initial gut health. Guidance from nutritionists at Wholistic Wellness will assist contestants in improving their gut health over several months. Meals prepared by Nourished and Eat Clean Bermuda will support this lifestyle change.
“Another Gut2Know test will be conducted after three months to assess improvements with guidance from nutritionists at Wholistic Wellness. The contestant who demonstrates the most improvement in gut health will win the $2500 cash prize.
“CariGenetics is inviting 15 individuals to participate in this groundbreaking challenge, along with five celebrity contestants playing for charity. The celebrity contestants include:
- Nadanja Bailey – playing for the Women’s Resource Centre
- Gavin Manders – playing for Port Royal PTA
- Caitlyn Conyers – playing for The Family Centre
- Mr Fotogenik – playing for Dalton E Tucker PTA
- Dr Carika Weldon – playing for Big Brother Big Sisters Bermuda
“The $2,500 grand prize for the winner is sponsored by The Brand Development Group, a marketing, public relations, and event management firm dedicated to supporting organizations empowering the community through health and wellness initiatives.”
Dr. Carika Weldon, CEO of CariGenetics, said, “We’re thrilled to launch this challenge in Bermuda. It’s more than a competition; it’s a community movement towards better health. Understanding our gut health is a significant step in personal wellness, and we’re proud to lead this initiative. I am quite nervous to see what the status of my gut health is, but I am committed to putting my best foot forward to try and win for my chosen charity.”
Dr. Cousins-Simpson of Wholistic Wellness said, “Partnering with CariGenetics for this challenge aligns perfectly with our mission of holistic health. We’re eager to see the positive impact this will have on participants and the wider community.”
Shawn Talbots, CEO of Nourished, said, “We at Nourished Bermuda are thrilled to partner with CariGenetics for the #WeGut2Know National Health Challenge. Our commitment to fostering a healthier Bermuda aligns perfectly with the goals of this challenge. We understand the critical role nutrition plays in gut health and overall well-being. These meals are designed to showcase the power of food as medicine.
“We believe that through this partnership, we can help illuminate the path to a healthier lifestyle for our community and underscore the importance of nutritional choices in maintaining optimal health. Together, we look forward to making a significant impact on the gut health of Bermudians and setting a precedent for the importance of integrated health initiatives.”
Jodi Covington, CEO of The Brand Development Group, said, “We’ve had the privilege of collaborating with CariGenetics over the past several months, and we’re truly impressed by the remarkable achievements of this dynamic organization in such a short span. Their commitment to improving overall health through better gut health in Bermuda is commendable, and we are thrilled to be part of their journey towards creating a healthier Bermuda.”
Benefits of the #WeGut2Know National Health Challenge:
- Comprehensive gut health assessments using Gut2Know, CariGenetics’ at-home gut health kit.
- Personalized meal plans and consultations with nutritionists at Wholistic Wellness.
- Free meals prepped by Nourished and Eat Clean Bermuda.
- Educational sessions and workshops focusing on gut health and its importance.
- A supportive community environment fostering health and wellness.
The spokesperson said, “The challenge is open to all individuals 18 and older committed to improving their health. Participants will be required to document their experiences, engage with healthcare professionals, and commit to enhancing their gut health. There is no entry fee. Sign-up by midnight on February 16th, 2024, using the online form.
“Participants will be selected based on their application, demonstrating a genuine interest in improving their gut health and willingness to engage in the challenge’s activities.”
“Fireside chats are scheduled in the community to share more about gut health and the #WeGut2Know Challenge. All are invited to attend. Dates are as follows:
- February 12, 2024 – BIU at 7:00 pm
- February 13, 2024 – St George’s Cricket Club at 7:00 pm
“For those not joining the challenge but interested in buying Gut2Know, please visit the website. Register for pre-order between now and February 20th, 2024 for a guaranteed 20% discount.
“Together, we can make a significant impact on improving Bermuda’s gut health. Join us in this exciting journey towards a healthier community. If you’re interested in contributing as a health or fitness agency, please email gut2know@carigenetics.com. To read more on the #WeGut2Know Challenge, visit the website.”
