BTA Appoints Black Diamond As UK Agency
The Bermuda Tourism Authority [BTA] today announced the appointment of Black Diamond as its Agency of Record for trade and group travel representation across the UK.
A spokesperson said, “While formally announced today, the partnership is already underway, supporting Bermuda’s focus on growing high-value leisure, group and business events travel from this key market.
“Black Diamond will lead a targeted programme of trade and group engagement, including education, planner outreach, events and collaboration with airline and industry partners. The London-based agency brings strong UK and Ireland expertise, including a Bermudian team member who adds authentic destination insight and strengthens how Bermuda is represented in market.
“This appointment supports Bermuda’s National Tourism Plan by strengthening market engagement, expanding group travel across meetings, sports and maritime sectors, and driving more balanced, year-round visitation.
“Bermuda is well positioned for growth, with strong air access, quality accommodations and established infrastructure, including 170,000 square feet of meeting space and more than 1,200 guest rooms with meeting facilities. Nonstop service from the UK, U.S. and Canada, along with U.S. pre-clearance, enhances ease of travel for groups.
“Momentum is already visible. Black Diamond recently supported the Bermuda UK Mission in London and Manchester, strengthening trade relationships and market visibility, with airline partner British Airways reinforcing connectivity from the UK.”
“The UK is a market brimming with potential for Bermuda, and this appointment signals a bold new chapter in how we engage UK travellers, the travel trade and the MICE sector. Together with our airline, trade and MICE partners, we’ll be rolling out focused initiatives designed to put Bermuda firmly on the map and inspire more visitors to experience everything this extraordinary destination has to offer,” said Jim Odoire, Managing Director, Black Diamond.
“Activity in the UK will focus on keeping Bermuda front-of-mind with travel advisors, planners and group buyers through targeted outreach, training, events and partnership-led initiatives designed to drive consideration and conversion.”
