Hashtag: #AdeBrownColumns
Column: Market Vacation Rental On Social Media
[Column written by Ade Brown] Vacation rental owners should use social media to market their properties directly to a wide variety of potential guests. Social media can be used as a free advertising tool in reaching people all around the world. People can come across your page simply by scrolling through their feed, and every post you make is an opportunity... Read more of this article
Column: Why I Never Use Airbnb’s Smart Pricing
[Column written by Ade Brown] One of the most common questions I get asked is whether or not to use Airbnb’s pricing tips. Don’t! This is a very common mistake that new hosts make, even myself. I fell victim to Airbnb’s pricing band. While using smart pricing was great in getting my calendar filled, it was horrible for my property’s revenue... Read more of this article
Column: How To Price Your Airbnb Rental
[Column written by Ade Brown] About 60% of your potential income comes from the intrinsic value of your property, location, and amenities. The other 40% is dependent upon implementing an effective Airbnb pricing strategy. Your strategy should take into account the fluctuating demand for your property throughout the year. Airbnb allows you to set different... Read more of this article
Column: Your Vacation Rental Needs A Website
[Column written by Ade Brown] Recently, there has been much discussion within the community about reduced bookings in the short term rental [STR] market. Many property managers and STR owners are struggling due to decreased occupancy. The introduction of the 4.5% Government levied taxes are largely being associated with this issue. But, hold on, there... Read more of this article
