Business Bermuda Media, Presentation Training

June 7, 2011

Business Bermuda concluded a two-day series of training sessions for members focused on interacting with international media while promoting Bermuda as a first-class financial jurisdiction.

The training sessions provided the opportunity to enhance the personal presentation and media interaction skills of attendees while acquiring a competitive edge professionally.

Cheryl Packwood, CEO of Business Bermuda said, “Business Bermuda works very hard to ensure that members have up to date information so that a consistent and progressive message is delivered by all parties. These training sessions provided an opportunity for our membership to learn how to deliver the key messages about Bermuda and the strength of our jurisdiction and economy while interacting with media and potential clients in their travels around the world. We hope that by giving members more information on how to promote Bermuda successfully, our reputation for excellence will continue to spread around the world.”

Mr. Whit Clay of Sloane & Company, a PR firm based in New York City, who presented the training sessions, had this to say, “The sessions were very well attended by Business Bermuda members. All were very engaged in the development of presentations and finding new and innovative methods that will sell the jurisdiction and bring more business to help bolster Bermuda’s economy.”

Mr. Clay brings significant experience of both financial communications and public affairs. With Sloane & Company, he is responsible for leading financial services, real estate, and media and entertainment accounts as well as important public affairs programs.

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  1. Graeme Outerbridge says:

    More empty words to cover the money beat^^