Video: NYC’s ‘Bermuda Experience’
Tourism Minister Wayne Furbert, Miss Bermuda Jana Lynn Outerbridge and the island’s “Spider-Man: Turn Off the Dark” star Rebecca Faulkenberry were among those wishing New York commuters a “Bermuda-ful day” at Grand Central Station on Thursday [Feb. 16].
And Mr. Furbert said the “Experience Bermuda” marketing event was a huge successThousands of commuters were givenith a taste of the island through live entertainment, sampling of Bermudian cuisine, spa experiences, performances by local musicians Prestige and the H&H Gombey Troupe.
Bermuda’s own popular radio personality Kristy Burgess also known as “Miss Thang” from HOTT 107.5 FM, served as the emcee throughout the event.
“We feel as though we truly maximized our time spent in New York City by reaching thousands of consumers as well as leading travel agents and target media,” he said. “Our goal was to bring a taste of the island to New York City with the hope of driving new visitors to our shores as well as reminding returning ones that Bermuda is just a quick flight away.”
Minister Furbert with the H&H Gombey Troupe at Grand Central Station:
In addition, WPIX-TV Morning News and WCBS-FM radio’s popular “Dan Taylor Morning Show” broadcast live from Grand Centreal Station’s Vanderbilt Hall and conducted interviews with Minister Furbert.
Bermuda representatives and hoteliers provided informative materials on the destination and over 50 free round-trip airline tickets were awarded to consumers throughout the day.
Also while in New York, Mr. Furbert met with movers and shakers throughout the New York City area to discuss potential partnerships and business opportunities, including representatives from Tiffany & Co., Cruising Club of America, American Express, Luxury Marketing Council and Wells Fargo Bank N.A. among others.
The “Experience Bermuda Day” wound down on Friday [Feb.17] with a reception hosted for more than 50 leading travel agents.
Bermuda Tourism officials staged an inaugural promotional event at Grand Central Station last March, winning an Sales & Marketing Association International [HSMAI] award for public relations excellence in the process.
Video Report On the “Experience Bermuda” New York Event
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So, Jana Outerbridge was representing! Well done Jana! Funny how they needed you now, but weren’t so supportive for the Miss World Competition!
funny how we seem to employ the same groups of people to represent our island when we have so much more to present
I.E
7 Gombey Troupes we keep sending 1
many bands of musical groups we send 2
(none are international)
many restaurants we send hotel groups
what happen to granny’s home cooking. (dortheys.degraffs.fish hut.art mel’s) just to name a few.
please don’t get me wrong I love the fact that we are looking to increase our tourism campaign but please I beg of you lets show the best of ALL that we have to offer as it will prove if we all have a hand in lifting us up we all will take pride in our land.
and just a thought summer time is coming maybe we should do a snowball campaign right in times square with Bermuda’s top models
Totally agree!