The Bermuda Department of Tourism [BDOT] has retained Eyes2market, based in Rellingen Germany, for full-service sales, marketing and public relations representation for Germany, Austria and Switzerland for 12 months, effective July 2012.
According to Director of Tourism William Griffith, Europe’s German-speaking markets show “good growth potential” for the island’s tourism industry.
“Business from the German market increased by 12 percent in 2011 and we feel there is potential there to attract more visitors,” said Mr Griffith. “Eyes2market is a leader in the industry and we expect them to help us maximize the potential of the market.”
L-R: Eyes2market’s Simone Roesel, Mr Griffith, Eyes2market’s Janine Beckmann:
Simone Rösel, managing director of Eyes2market, noted that Bermuda’s attributes offer tremendous appeal for the German-speaking markets, “The island’s beauty and diversity, coupled with its proximity to the U.S. east coast, offers great opportunities for visitors to make Bermuda part of a North American holiday escape.”
Ms Rösel cited Bermuda’s distinctive pink-sand beaches, coral reefs, friendly people, golf courses and history as key selling points for German vacationers. The agency will be conducting training sessions, fam trips and special events organized in conjunction with important tour operators and media as among the tools the agency will utilize to sell and promote the destination.
“We are extremely proud to represent Bermuda,” said Ms Rösel. “We know there are tremendous opportunities to promote the destination in German-speaking markets and we look forward to working closely with the Department of Tourism to maximize the destination’s potential.”
Information and promotional material from the Bermuda Department of Tourism in Germany is available by contacting: Bermuda Department of Tourism; c/o Eyes2market GmbH; Fasanenstr. 2, 25462 Rellingen. Email: firstname.lastname@example.org and Tel: 04101 – 370 92 38.
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