New Bermuda ‘Rub’ A Hit At Harbour Nights

June 8, 2014

IMG_50580835122819_resizedA new rub made by a young Bermudian chef was a hit at Harbour Nights on Front Street, leading both locals and tourists to purchase it in droves, with some going so far as to request overseas shipping.

Called Chiko’s Smokey Rub, the all-purpose meat treatment was created by Chef Michiko Campbell.

Able to be applied directly to the surface of meat prior to cooking in order to add a unique flavour, including chicken, beef, pork, and seafood, the rub is also recommended as a topping for dishes like stir fry and french fries.

The popular rub’s young creator studied at Johnson and Wales University to become a professional chef with scholarships from the Bermuda Department of Tourism, the Ministry of Transport, and Royal Caribbean Cruise Lines International.

It was at Johnson and Wales University that Mr. Campbell demonstrated his prowess at another form of craftmanship, building and flying two six foot Bermuda kites which earned him campus-wide recognition.

While at University, he also took a mixology class where he learned to put together a variety of seasonings to tasty effect.

Working alongside Mr. Campbell in launching his latest creation is his fiance Sherelle Simons, who owns local business Rellz Hott Graphics.

With Ms. Simons creating the necessary promotional material for Mr. Campbell’s product, including banners, posters, flyers, bottle labels, t-shirts, and even a DVD that was shown on a flat screen television during the Harbour Nights debut of Chiko’s Smokey Rub, and Robbie Rogers from Bermuda Sign Painters printing the materials, the seasoning was left to speak for itself as patrons frequented Mr. Campbell’s stall in order to sample and purchase it.


For more information about Chiko’s Smokey Rub, please visit its Facebook page, visit Chef Campbell at Harbour Nights on Wednesday evenings at his stall across from Onion Jacks on Front Street, or order by calling 704-4566 or emailing

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Category: All, Business, News

Comments (20)

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  1. ABC says:

    well done mate maybe a bbq van next

  2. In Mark's Opinion says:

    Wishing you all the best.

  3. Build a Better Bermuda says:

    Well done Chef Campbell, next step would be to get a smoker or grill going behind you to provide samples or just straight food to sell with it. An someone who prefers a rub for grilling with, I will definitely pay you a visit one of these harbour nights to get myself a bottle. Keep it coming, don’t stop now

  4. Rae says:

    So proud of my Bro in law Chiko! Success!!!

  5. Sparky says:

    Fantastic news. Wishing both of you all the best. Build a Better Bermuda’s idea of a small smoker or grill for sampling is a great idea as well. I’m sure the aroma and teaser taster will increase sales.
    See you Harbour Night….cash in hand. :-)

  6. hmm says:

    Campbell Soup. this guy was born to be a chef

  7. Runaway says:

    Always looking for a good rib BBQ, will be at Harbour Nights on Wed to test you out Chef and see what you got compared to mine. Looking forward to tasting yours.

  8. Road Runner says:

    Rib Shack!

  9. Mumbo jumbo says:

    You really wantum me rub this on my meet!???!

  10. Mumbo jumbo says:

    What happin then???

  11. Really says:

    Awh delicious !

  12. Tirun says:

    Bermuda is a very popular cruise vacation destination.

  13. PANGAEA says:

    Serving food out in the street or on the city sidewalks is unhealthy.

    Flys like it.

    “Flit” a hand pump insect spray from years gone by.


  14. Truth is killin' me... says:

    Next step…get those sales up…”Shark Tank” Bermy style!!

  15. So happy says:

    So nice to see young people becoming successful. Young, Bermudian entrepreneurs keep up the excellent work. Looks like you have created an amazing product. the start of something great. :)

  16. ABC says:

    so well said so happy

    lets give de youngters kudos amazin

    keep up de good work m8

  17. Sheldon Cooper says:

    Congrats, Michiko!This is a very hardworking and ambitious young man and I wish him all the best!