Continuing “You’re The Boss” Episodes 3 & 4

November 20, 2014

The U.S. Consulate General and the Adult Library are continuing the Bermuda National Library’s regular Consulate Night at the Library series at 6 p.m. on Tuesday, November 25, with parts 3 and 4 of “You’re the Boss: Starting and Running Your Own Business.”

Designed for anyone wanting to push full-steam ahead in launching a small business, “You’re the Boss” provides inspiration and nuts-and-bolts guidance on building a thriving company. Business experts and successful entrepreneurs shed light on a wide range of issues from branding and marketing to managing employees to long-range planning.

Once again, Mr. William Spriggs from the Bermuda Economic Development Corporation [BEDC] will be present to lead discussion afterwards. Consul General Bob Settje commented: “Those who attended the screening of the first two episodes of the series will know how valuable Mr. Spriggs’s observations and comments were.

He was able to put the ideas expressed in parts 1 and 2 of the series into a Bermuda context. His presence at the November 25 screening is a real bonus.” U.S. Deputy Consul General Linda Rosalik will also be there to help moderate.

Episode 3 will focus on finding customers through marketing and advertising. Packed with advice from experienced entrepreneurs, it highlights smart ways to generate recognition for a start-up business.

Topics include the need for targeted messaging that connects with the customer base, effective website building and development, networking through community involvement, business referral or liaising with other firms, and small-scale advertising based on repetition rather than splash. [30 minutes]

Episode 4 will address financing, branding, and regulations. The film provides advice on obtaining business financing, paperwork requirements, the acquisition of equipment and other assets, the potential need for a physical store or office space, and guidance on crafting an enduring and evocative company name. [26 minutes]

Consul General Settje noted that anyone interested in borrowing the films or others in the series should contact the U.S. Consulate at He thanked Head Librarian Joanne Brangman for partnering with the Consulate to host these regular gatherings.

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Category: All, Business