Partners: Dept of Tourism & Boston Red Sox
The Bermuda Department of Tourism has combined with the Boston Red Sox baseball team to promote Bermuda to key markets.
As part of the expanded partnership for 2010, the Boston Red Sox will host two ‘Bermuda Nights’ at Fenway Park, the first on June 17th when they compete against the Arizona Diamondbacks, and the second on August 23rd against the Seattle Mariners.
The Red Sox will celebrate the Island at each ‘Bermuda Night,’ including having a Bermuda tourism representative throw out the ceremonial first pitch and a Bermudian artist sing the National Anthem. In addition, Bermuda has the opportunity to showcase cultural performers and provide branded messaging, both within the stadium and on NESN broadcasts, throughout the season.
A video review of last years partnership is below, which shows Bermuda Idol winner Larrita Adderly performing an excellent rendition of the American national anthem, Glenn Jones throwing out the first pitch, and the Gombeys.
Partnership details for 2010 were announced by William Griffith, Director of Tourism, Larry Lucchino, President and CEO of the Boston Red Sox; as well as Sean McGrail, President of NESN. Boston’s Mayor Thomas M. Menino also attended the announcement as part of his annual walk through of the fabled stadium.
Bermuda’s Director of Tourism William Griffith said:
We are excited to expand our partnership with the Red Sox and NESN and once again bring a taste of Bermuda to the people of New England. The Red Sox are one of the premier franchises in all of sports and NESN is the model of success for regional sports programming. By partnering with these two outstanding organizations we have a great opportunity to reach a large audience in one of our most important regional markets.
President and CEO of the Boston Red Sox Larry Lucchino said:
The Boston Red Sox are proud to renew our relationship with the Bermuda Department of Tourism. Their commitment to our franchise, to NESN, and to Red Sox Nation is steadfast and we look forward to showcasing Bermudian sites, culture, and charm at the ballpark during our two scheduled Bermuda Nights this season.
