Glenn Jones To Leave BTA After Transition

April 1, 2021

BTA Glenn Jones Bermuda Aug 2020 Glenn Jones confirmed that he will be leaving the BTA, and thanked everyone for their support and noted that he is only moving on “after a professional, orderly transition has taken place,” and he trusts that the newly appointed BTA CEO Charles Jeffers can count on the “spirit of community to support him, his team and the mission of tourism recovery.”

He originally joined the BTA back in 2014 as a Stakeholder Relations Advisor and was appointed as interim CEO in March 2020.

Yesterday, the BTA announced that Bermudian Charles Jeffers, a 26-year veteran of the destination marketing industry, will be the new BTA CEO, effective today.

The BTA explained that, “Charles Jeffers joins the Bermuda Tourism Authority ending his tenure as Chief Operating Officer at Visit Baltimore, the official destination management organisation [DMO] for Baltimore, Maryland.

“He was responsible for day-to-day operations, including HR, finance, IT, research, membership, and the Visitor Centre at the tourism body, which in 2019, welcomed 27 million visitors, generating $6 billion in economic impact.”

In thanking Mr Jones yesterday, Wayne Caines, the BTA Chairman said, “We owe a debt of gratitude to Glenn Jones, who assumed the interim role just as the global health crisis hit. His tireless work ethic, adaptability and deft communication skills helped steady tourism’s ship, while keeping our staff and industry stakeholders engaged in the wake of unprecedented disruption this past year.”

Mr Jones tweeted, saying, “My time as interim CEO of @btainsights has come to an end. I’m very grateful for the thoughtful notes of support & encouragement I’m receiving. It’s rewarding & heartwarming to know my work mattered to so many. Thank you.

“I trust the new BTA CEO Charles Jeffers can count on this same spirit of community to support him, his team and the mission of tourism recovery.

“In January of this year, I decided to depart the BTA. I agreed to stay until a new CEO was in place. Given the CEO appointment, effective today, I will move on. But only after a professional, orderly transition has taken place.

“6+ years of telling boasty stories about Bermuda, advocating for the island’s visitor industry and elevating tourism entrepreneurs have been the honor of my career. Truly. Chingas, what a ride it has been,” Mr Jones added.

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Comments (3)

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  1. Thank you says:

    Best of Luck Mr. Jones. I have enjoyed watching you lead the BTA through the pandemic. You are an excellent speaker and an appear to be a hard working professional. I think we owe you a debt of gratitude. I hope that bigger and better things await!

  2. Joe Bloggs says:

    I was afraid this would happen.

    Best of luck to you Mr. Jones and thank you for all your efforts on behalf of the BTA and Bermuda

  3. Kathie says:

    Good luck going forward
    I was so looking forward to you heading the helm.
    You are always so pleasant, articulate and incite full.
    You will be sorely missed and thank you for a difficult job
    well done.
    Kind regards