Goslings: New Rum of the Boston Red Sox
Gosling’s of Bermuda and the Boston Red Sox baseball team announced a partnership agreement today [April 1], making Gosling’s the “Official Rum of the Boston Red Sox”.
Gosling’s will also have their logos and marks displayed at Fenway Park, the 98 year old home of the Boston Red Sox and the oldest ballpark in Major League Baseball. Financial terms of the sponsorship deal were not disclosed.
Gosling’s rums will now be available wherever spirits are sold at Fenway Park, including all luxury suites at the facility.
Additionally, the Boardroom meeting facility in the EMC Club will be named the “Dark ‘n Stormy Boardroom” as a tribute to the popular Bermudian cocktail consisting of Black Seal Rum and Ginger Beer.
Seventh-generation Gosling’s president, Malcolm Gosling said:
We are extremely proud to be part of Red Sox Nation and look forward to a bright and sunny relationship as more and more fans discover something called the Dark ‘n Stormy.
Red Sox Chief Operating Officer Sam Kennedy said:
It is exciting to call Gosling’s a corporate partner and we welcome them to the Red Sox family. We thank them for their commitment to the Red Sox and our worldwide fan base known as ‘Red Sox Nation,’ many of whom are Bermudians. The presence of Gosling’s products at the ballpark combined with the availability of the ‘Dark ‘n Stormy Boardroom’ will be a real treat for all of our fans.
Founded in Bermuda in 1806 by James Gosling, Gosling’s signature spirit is their Black Seal Rum, which is extremely popular with locals and visitors alike. A family business for over 200 years, Gosling’s is Bermuda’s oldest business house, and is the largest exporter of a Bermuda-made product. Gosling’s offers three distinctive, hand blended award-winning rums; the flagship Black Seal Rum, Gold Bermuda Rum and the Family Reserve Old Rum.
A video overview of Goslings:
