Bermuda Corporate Games Sports Program

After careful consideration and consultation with Bermuda’s Sporting Federations and Associations, the inaugural Bermuda Corporate Games has announced its final sports program for its October 2012 event.

Brought to the island by The Whitfield Group Ltd, sole licence holder for the Games in the Atlantic Region and with support from the Bermuda Department of Tourism, the Bermuda Corporate Games, October 25–28, 2012 will be the first event of its kind to take place within the Atlantic Region, which comprises of East Coast of the United States and Canada, Caribbean and Bermuda.

Nestled between the PGA Grand Slam and the 25th Anniversary of the Bermuda Rugby Classic, the Games estimate between 2,000 – 3,000 local and international athletes who will compete in a mixture of sports for team-building, fun and fitness, whilst scoring points and winning medals along the way.

The Games are open to anyone and everyone, with no barriers to participation. Teams of every size and kind are welcome to take part in the sporting celebration, with no restriction on age or ability.

The confirmed 18 sports are as follows:

• Badminton
• Basketball 3s
• Beach Volleyball 4s
• 6-a-side Football
• Golf
• Field Hockey
• Ball Hockey
• Netball
• Running
• Rugby 7s
• Touch Rugby
• Sailing
• Softball
• Squash
• Long Distance Swimming
• Tennis
• TenPin Bowling
• Triathlon

Additional sports taking place across the weekend wik include beach tennis, beach lacrosse and futsal.

To assist in the planning and promotion of the Games, Suzie Pewter, president of The Whitfield Group Ltd., has  welcomed a few additions to the Bermuda Corporate Games team.

Gemma Godfrey, COO from Corporate Games World Headquarters has been contracted to develop the platform for the inaugural Games going forward. Ms Godfrey has over 25 Games under her belt and 4 years of experience staging Games in many worldwide locations, including, Russia, Romania, Nigeria and the United Arab Emirates.

In addition, Kaitlyn Cowan, cCreative director of Kulprit Inc., has been contracted to develop branding and marketing for the event, along with Craig Brown, director of Apex Physiotherapy as the Games dedicated Sports Director. With expertise from his involvement with Bermuda’s national sports programs, cricket, football, golf and swimming, Mr.  Brown is the perfect fit for an event of this kind, confirming the Games as an “unmissable event on the Bermudian calendar.”

A welcoming message from Corporate Games founder Dr. Maureen Johnston

“The team building benefits just cannot be underestimated. From my experience working with Bermuda’s national sporting teams, it is tough to replicate the camaraderie and team spirit that you experience in team sport when you move into an office environment. However, I am a firm believer that these Games are the perfect vehicle to promote these values. The Games will give local and overseas companies the chance to enhance team-building and most importantly to have fun doing it!”

Mr. Brown continued: “The programme has been selected very carefully to offer a wide selection of opportunities to those living on the island, as well as those who may travel from the East Coast, neighbouring islands and further afield. Every sport encourages both male and female participation – and many of our sports encourage participation in Open, 30+, 40+ and 50+ categories.”

The Games will be proudly hosted at a selection of the best venues that the island has to offer, where it hopes to welcome thousands of competitors as they enter the largest event of its kind in the Atlantic region.

“We are working with the Bermuda Department of Tourism and the Ministry of Youth, Families and Sport, to ensure that our events are located in as centralised an area as possible.” Brown continues, “This creates a great atmosphere and makes it easy for athletes to get to their sports and also to support their teammates.”

The Bermuda Corporate Games is expected to attract teams from multi-national corporations both island-based and overseas, along with small to medium-sized companies, schools, colleges, clubs, associations and the local community.

The Games will also showcase a number of social events across the sporting weekend, with a Grand Parade of Athletes and Street Fest down Front Street in Hamilton and a beach barbecue, to feature our island shores – a truly Bermudian welcome.

The Games are expected to generate over $2.5 million for the local economy and is a chance to showcase the island and its outstanding facilities as a great place to play sport, socialise and to do business. It has also received strong support from Bermuda’s civic patrons and sporting veterans, promoting economic investment and business opportunities onto the Island.

Gemma Godfrey, COO for the Games, is delighted with the response so far: “It has been a pleasure to assist with the launch of these inaugural Games. There was some initial surprise back at World Headquarters in the UK when we heard the first Atlantic Corporate Games were to be hosted in Bermuda. I think it was everyone’s assumption that the Games would go to a larger city like New York!

“We have approached all the sports federations for their support, whom have been excellent and enthusiastic ambassadors for their respective sports – the preference being to recruit locally to make this a true celebration of Bermudian sport.

“The welcome we have received has been terrific and we are confident that participants will return to their offices with weary limbs, big smiles and great memories, not to mention some new friends along the way!”

For more information please visit the Bermuda Corporate Games’ website.

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Category: All, Sports