Digicel Roll Out New “Be Extraordinary” Branding
Digicel has recently rolled out a new advertising campaign.
A Digicel spokesperson said, “After six successful years delivering the best value, best service and best network to its customers across Bermuda, Digicel is proud once again to be exciting Bermudians with its all new brand promise, “Be Extraordinary”.
“Be Extraordinary is the next step in the evolution of the Digicel brand. It is a celebration of the “extraordinary in the everyday” and serves both as a motivational and inspirational call to action and showcases Digicel’s commitment to serving its customers.
“At the forefront of the new brand promise is the Be Extraordinary TV commercial. The premise of the TV commercial is that the extraordinary is all around us – and that if we pause to take a second look, we can experience and appreciate it to its fullest.
“The TV advertisement is the central piece of a full marketing and branding campaign which will see Digicel’s ‘Be Extraordinary’ brand promise being brought to life in stores, in print, on radio and online right across the island.”
“In addition, in marking the launch and in its commitment to its communities, Digicel provided breakfast for the students of Victor Scott Primary as part of the Coalition for Protection of Children’s ‘Breakfast for Every Child’ programme,” the spokesperson continued.
“All senior members of staff and a representative of each department served breakfast as well as explaining to the children all the ways in which they can be extraordinary. Digicel is also handing over a $5,000 cheque in support of the programme which encourages the well-being of Bermuda’s children.”
Digicel Bermuda CEO, Wayne Caines, said; “Be Extraordinary is about celebrating everyday people doing extraordinary things and highlights our customers’ achievements in their day to day lives – and our own as a business. It is as much a statement as it is a promise and a challenge to people to be the best they can be.
“Our role at Digicel is to support them every step of the way. It is empowering, positive, upbeat, celebratory and yet humble, because it’s not about Digicel – but all about our customers.
He continues; “For six years here in Bermuda, our promise to customers has been one of value, network and service under the umbrella of the Bigger, Better Network. That commitment to value, network and service remains.
“But the time has come to form a deeper, more emotional connection with our customers which empowers them to be the best they can be, with our support – and challenges us all internally at Digicel to reach new heights for the good of our customers.”
