Solange Knowles: “Bermuda, You Beauty You”
Singer and model Solange Knowles – the sister of superstar Beyonce — posted a photo of Bermuda on social media with the caption “Bermuda, You Beauty You.”
Ms Knowles, who has close to one million followers on both Facebook and Instagram, attracting almost 10,000 likes on the photo on Facebook, while her Instagram post close attained close to 20,000 likes in under 12 hours.
Nice slogan! Let’s use it BTA!
@ Boom bye bye: Wouldn’t you think she should get part of the proceeds that the BTA is already getting paid to do it themselves?
BTA is behind this trip, among others. http://mobile.nytimes.com/2014/12/04/business/media/to-buoy-tourism-in-bermuda-a-campaign-turns-to-social-media.html
So maybe now, we’ll see some returns Doc…
Celebrities like Solange don’t just decide to visit Bermuda they are usually invited by a stakeholder or in partnership with BTA. Ms. Knowles crew would put out the word that she is available on certain dates for vacation and see who has an offer. To avoid problems with the IRS she posts a few nice words and photos on social media.
Recently Ms. Ali posted more nice photos and comments about Bermuda than most celebrities and travel bloggers do when their Bermuda trip is comped.
Word!;;!!!!!
To late
this type of slogan is well used as a market slogan in Australia
We love you too Solange!
Now she is a real celebrity ….. Unlike that wanna be Jillionaire….. Did I get his name right?
I guess she can’t smell the dead whale.