Video: Increasing Tourism In Shoulder Season
“Tourism Forward” is new presentation from the Bermuda Tourism Authority, with the video serving to highlight and explain their strategy to grow the island’s tourism economy.
Each episode centers around a different aspect of the strategy, with this episode focusing on growing the shoulder season, which runs from November to March, and is traditionally not a busy season.
The 27-minute video of the “Tourism Forward” episode
The Tourism Authority seems to be putting a lot of time and money into local advertising and self evangelizing.
That isn’t to say the evangelizing isn’t helpful to learn more about what they’re doing and what their strategy is, just interesting that it is deemed necessary.
Hopefully we’ll see returns for their hard work in improvements in the overall visitor expenditure number as we go forwards.
This is similar to the long running Tourism in Focus TV program with Charles Webbe, in a more up to date format. Local engagement has been part of Tourism for many years. I watched the whole thing and it was fairly well done. Only comment technically was the music was too loud in parts, where it made it difficult to hear the person speaking. Interesting to see Vicki after years away from the camera.
$1000,00 a day and $80,000 bonus !!!!!!!!!!!!!!
Yet one of main criticisms from their opponents is that they aren’t telling us what they are doing… which way do people want it, money being spent to keep us informed of every little thing they do or money being spent doing things?
When was it renamed “shoulder” season? And by whom?
It is a very common term used in the industry. What else would you like to name it? The OFF season?
Term is used in the travel industry, if we want to keep up then we need to adopt the lingo as well as look for the ways to advance us. It’s may seem like a small thing, but it shows that the BTA team is actually better tuned in to the travel industry than the other teams before.
The term was coined in the 60′s Time for Bermuda to catch up with the industry.
Micheal Dunkeley ‘s only answer to the recent acts of anti social behavior is to say. ” if you see something , say something .” Well on my travels through Europe last month I observed everywhere I went , many foreign to the area walking clubs . Thirty to sixty strong , walking , eating at small eatery’s and ice cream outlets .
Of course the main incentive would have to be less then $200 per night per couple at participating hotels .
So spend some money Bill Hanbury and advertise to the walking clubs of America , Canada , the UK , Germany and de rest of dem European bie’s !
Yes, walking, or hiking, as some like to call it, is very popular. The thing is you need somewhere to do it. Walking the roads is out. Nowhere near safe enough. The Railway Trail? That would be nice were it not for the stolen bikes & trash from lazy people on either side.
Once you have done the Railway Trail, where possible, then what? Only the beaches are left where one can walk in safety & peace & quiet.
We just don’t have the land for walking trials like England or the State or National Parks of the US.
I walk the Hamilton Parish Railway Trail 3 days a week. It’s safe & peaceful & quiet. Don’t knock it until you try it.
I like the railway trail too, but I can’t see avid walkers from the UK paying over $1000 for the BA flight and expensive accommodation when they have the option of places like the Lake District, Cornwall etc. Cozy B&B’s and private cottages are also a fraction of the cost of accommodation here too.
Pretty sure it’s similar in US national parks. As for mainland Europe it’s a two flight minimum.
Sure it’s peaceful and quiet, but there is not much to see except trash. Coming from Canada, there is really nothing special about the Railway Trail and I wouldn’t promote it as a reason to spend money on a plane ticket and hotel room.
When will these lot realize that the people are the tourism product. Remove red tape so locals can set up businesses that tourists will enjoy.
Theres **** all to do in Bermuda other than some grandma ****.
Bda gov please get your thumbs out of your a**** and help locals establish enjoyable activities. Not just loans for ideas. The red tape and the endless oligarchal restrictions is what makes business hard to do in bermy.
And for christ sake donate some real money to the only culture hub on front street. I dont know who the hell told front street bars they should all play the same tasteless brain numbing pop music that the u.s. is forced to listen to… but its assanine.
Will you all please drop the word “SEASON”, there is no SEASONS here, that I know of for having a great vacation . The word season dictates either a time to live or die and that is die economically ,don’t kill the goose that lays the golden egg.
Try a new approach and smile and not the “same ole”, which don’t work any more.
Politicians you have work to do dealing with tailgating, and the third lane etc. to make our streets safe.
So you want a new Airport who cares what the building looks like ,paint the airport all one color not with tins of left over paint colors, it would look better not like a circus side show.
What you need is to greet our visitors with just a little more enthusiasm and put on a great show .
Give our Visitors something that no body has,give them something that our competition wish they had.
Remember the party starts when they hit the ground running; swimming; golfing; boating; sight seeing and much much more, people come here for a good time and all the fun stuff.
We are in competition for our very survival, “failure here is not an option”.
” Bermuda is an another world” so go out and prove it.
We are waiting to see 5 STARS somewhere.
Any grand ideas for an attraction that nowhere else has?
“Something” is not an idea. It is nothing. We have some of the finest scuba & snorkeling around. You can parasail anywhere. You can blast around on a jetski anywhere. Anything else mechanical can be done anywhere else.
On land hiking & cycling opportunities are severely limited. Moped rentals used to be a big deal but Bermuda drivers have made that too dangerous.
Lots of small tourism businesses have come & gone. Lots of dreams turned into nightmares & people had to bail out of them. Seasonal work is not sustainable.
There IS a season for sun-bathing and warm water, and we can’t offer that here from Dec. to March. Most tourists to “beachy” nations desire that.
68 degrees here in February is not as appealing as 78 in the Bahamas, or 88 in Jamaica… where the price of the average vacation is about half of Bermuda’s.
But, I love your enthusiasm and other ideas!
Golf. It is the crown jewel in Bermuda’s Tourism industry.
To golfers it may be. The rest of us could not care less about golf. Good activity in the winter no doubt. Worth promoting as a reason to visit in the winter when golfcourses are covered in snow or brown in the NE.
The water is cold but the beaches are still nice on sunny days. Trouble is, if they want to go to a beach they wan to go in the water too.
The BTA is wasting a lot of money and effort trying to justify their existence I suggest get on with it and we will judge you on your performance.