‘Island Irreverence’ Clothing Line Launched

October 25, 2016

Tamicka “TeeJay” Johnson has now added clothing design to her extensive list of artistic endeavors with the launch of ‘Island Irreverence,’ which aims to address subjects such as positive body image, mental health, small island living and more.

In describing the brand, the website said, “Island Irreverence is an anti respectability politics clothing brand featuring Bermuda and general themed ‘controversial’ slogans.

“The Island Irreverence line promotes freedom of speech and expression via slogans ranging from satirical to indecorous; tackling subjects such as Positive Body Image, Mental Health, Small Island Living, Intersectionality, etc with a pop culture spin.”

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Ms Johnson said, “Respectability politics or the politics of respectability refers to attempts by marginalized groups to police their own members and show their social values as being continuous and compatible with mainstream values rather than challenging the mainstream for its failure to accept difference.”

“Some examples of our current product line include our “Bermy Naturals” Collection features products that promote the natural hair lifestyle that Bermudians have embraced since before it became a world-wide movement.

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“Our ‘Big Girl Boasty’ Collection promotes body positivity amongst plus-size and BBW women, and the people who love them! Our “ii” Collection features products with our Island Irreverence logo and/or irreverent Bermuda references to remind people on de rock not to take things so ‘serz-ly’.

The ‘That Melanin Tho’ Our Melanin Line is a celebration of all the beautiful shades of Melanin, and features slogans such as “Bermy Brown AF #ThatMelaninTho” and “Hella Yella #MelaninStillPopping.”

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“Our King and Queen level products will feature names of Bermudian heroes to help remember them as well as educate people about who some of our local heroes are.

“A special edition Bermudian Black Lives Matter line will be the first of our King and Queen line available. New products are being added regularly with items such as hats and special order shower curtains coming soon.”

For more information, visit the website or email info@irreverentbda.com.

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