Digicel: ‘Market Moved On From Black Friday’

November 1, 2016

Digicel announced that as “Black Friday discounts are available every day for their customers” they “will not be promoting the recent tradition of long queues at their store on the last Friday of November.”

Julian Burton, Commercial Director at Digicel, said: “Our customers have told us they want the best value every day of the year rather than one-off events.

“The market has moved on since Digicel led the way with Black Friday in Bermuda. Frankly, with the best value plans in Bermuda and phones from free already, we considered it inappropriate to ask shoppers to queue overnight for deals they can get right now.

The line outside Digicel for last year’s Black Friday sale:


“We consistently provide reasons to choose Digicel such as three months of unlimited data with Data Test Drive, plans built for iPhone’s with inclusive Apple music allowance, and a Price Promise that means customers will never pay more for a phone with Digicel. We will continue to invest in offers and services our customers want and benefit from every day.”

“We have big plans for Christmas and we will be announcing them very soon. Without giving too much away we’ll be re-launching our Make-A-Wish campaign in a bigger way this year, following the really positive reception last time to this wholly inclusive community initiative” he added.

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Comments (3)

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  1. PBanks says:

    Well that’s one way to get the PR win over the whole Logic/CellOne rebranding.

  2. Um.... says:

    No need to steal M3/CellOne/Northrock/Logic/KeyTech’s shine today. Lol! Poor form.

  3. Um.... says:

    No need to steal M3/CellOne/Northrock/Logic/Cablevision/KeyTech’s shine today. Lol! Poor form