Video: Goslings Rum AC TV Commercial
For their first foray into U.S. national television advertising — and to honour the America’s Cup in Bermuda — Goslings Rum will be running television commercials on the NBC and NBCSN networks televised coverage of the sailing extravaganza.
Goslings’ advertising agency, Kelley & Company & Etc. developed the creative concept, and wrote a script that juxtaposes the whirlwind action of America’s Cup racing with the slow, quiet pace of rum gathering dust as it ages in oaken barrels.
The “star” of the commercial is none other than Malcolm Gosling himself.
He reluctantly agreed to be filmed, strolling among the rows of barrels, to highlight their leisure aging process–as the editing cuts back and forth between his quiet footsteps and the loud chaos of the America’s Cup racing action.
There’s no dialogue other than the voice of renowned narrator, Ross Huguet, while an original music score composed by Anthony Marinelli weaves between the race commotion and the solitude. Mr. Marinelli has composed, conducted and performed for over 80 motion pictures and was keyboardist on Michael Jackson’s “Thriller.”
Two additional television commercials were shot and produced featuring Goslings rums [Black Seal Rum, Gold Seal Rum, Family Reserve Old Rum], their trademarked Dark ‘n Stormy® Cocktail and the Goslings Stormy Ginger Beer, a zesty non-alcoholic beverage.
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