ICSS Launch “Protect A Senior” Programme
Bermuda company ICSS [Investing in Care, Safety & Security] “seeks to affords its clients and their loved ones peace of mind by putting them a press of a button away from contacting emergency services,” and the company has launched an initiative that allows companies to sponsor the service for seniors who cannot afford it.
Owners Dwain Smith and Mandela Caesar are wrapping up their six-month tenure in Ignite Bermuda, the island’s first privately owned accelerator, where the two were united over the discovery that each had been very close to their grandparents.
Mr. Smith started the company in 2012 after failing to find a service for his family members who were terminally ill and he decided to fill a void in the local community.
The company has been running for seven years, but since Mr. Caesar took the position of Chief Operating Officer in August of this year, the company has begun to expand and have cut costs by 30%. Mr. Smith said, “We’re excited about what we have in the pipeline.”
According to the company, “the device will connect a client to an operator within 30 seconds of pressing the button.”
Mr. Smith said, “In that time or less, they will identify the client by name, and inquire about the nature of their emergency.”
“Clients can also expect that pushing the button will simultaneously send out text messages to three family members or friends and provide GPS coordinates for the client’s location. An operator will call those individuals if necessary, providing an added layer of safety.
“Our clients can be assured in knowing that they, as well as their assets, are protected by the most advanced security and monitoring equipment available in the industry,” Mr. Smith said.
Although their time working under the guidance of Ignite Executive Director Sean Reel is wrapping up, the ICSS Ltd team is continuing to work on the company.
They have launched an initiative this month that allows Bermudian-based companies to underwrite the cost of the service for seniors who cannot afford it.
The “Protect a Senior” initiative has been met with a positive response from the corporate community, the company said
“The median income of seniors is $27,983 a year. The people that need our product the most simply cannot afford it,” Mr. Caesar said. “With our ageing population, this problem isn’t going anywhere. In fact, it is only going to get worse.”
“It is not a huge expense for companies – they purchase a device from ICSS at cost and pay for a year of service for a total of $982 — and the net benefit to seniors is huge. It can save lives.”
As they reflect on their time in the accelerator, they said: “Ignite has given invaluable resources, knowledge and opportunities to connect where there otherwise wouldn’t be.”
The two met through a space of positive energy surrounded by fellow entrepreneurs and call the programme “a major stepping stone to our success.”
The two are “running a cash-flow positive business” and said they “are open to conversation about investment with those who are interested.”
Mr. Smith added, “The plan is to expand into other jurisdictions having similar legal structures to Bermuda.”
They are among 17 participants in Ignite Bermuda, which finishes its first six-month cohort on Friday.
In partnership with UK-based Entrepreneurial Spark, the programme provides coaching and mentoring, a formalised curriculum, workspace to share and collaborate with peers, and access to a network of investors.
For more information on ICSS or their “Protect a Senior” programme, visit icssbda.com, or call 295-4277.
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