MarketPlace: ‘Every Day Low Prices’ Initiative
MarketPlace announced the introduction of their ‘Every Day Low Prices’, which they said is a “new monthly low pricing initiative, giving customers access to a range of 20-30 quality items at low prices.”
A spokesperson said, “The MarketPlace today announces the introduction of Every Day Low Prices [EDLP], our new monthly low pricing initiative, giving customers access to a range of 20-30 quality items at low prices.
“The new initiative comes after months of aggressive discussions with our suppliers and collaboration with the Cost of Living Commission.
“At the beginning of each month, customers will have access to a variety of 20-30 quality items in addition to our normal bi-weekly specials. Reduced prices will take effect from the first day of each month until the last day of the month, giving customers greater flexibility to take advantage of lower prices for a longer period.”
Seth Stutzman, President of The MarketPlace, said: “We have listened to our customers and are thrilled to introduce our new Every Day Low Prices programme.
“Our team has worked diligently to develop this sustainable programme for lower price goods for a longer period, the only programme of its kind in Bermuda. We have worked aggressively with our suppliers to achieve lower priced goods and can now deliver these greater cost savings to our customers.”
“The MarketPlace has always strived to deliver quality items at lower prices and this programme is our latest effort,” added Mr Stutzman. “We are focused on saving our customers money, while offering great value for money.”
“In addition to our EDLP programme, last month we launched the Value Bag initiative for $29.99, a cost savings of $14.49, which will evolve over time as we continue to find ways to save our customers money.
“The Value Bag consists of 16 select everyday grocery items: apple juice, bread, canned evaporated milk, canned peas and carrots, flour, jam, pasta sauce, peanut butter, rice, spaghetti, sugar, tea bags, toilet tissue and vienna sausages. There are no substitutions on items included in the Value Bag.
“The MarketPlace’s goal is to provide high quality goods at affordable prices with the continuous aim to reduce the cost of groceries in Bermuda for our hard-working customers.”
Very nice, but no reduced price for foods that are healthy.