Sun Life Launches New, Updated Website
Sun Life International announced the launch of a new public website.
“The new website, which retains the URL of the existing web portal, is built using a new Content Management System, and offers advanced functionality and improved user experience. The site content presents the company, its history and mission to a broad circle of business audiences – brokers, private bankers, media reporters, regulators, as well as current and potential clients,” a spokesperson said.
“The new site features clean open-space pages with relevant imagery, easy-to-navigate menu, a Newsroom with recent news announcements and a new company video. Authorized users get an easy direct access to Life solutions and Wealth solutions portals.
“We are pleased to present our new public website today,” said Donna Cotter, CEO of Sun Life International. “Built completely in-house, the site lets us tell the story of our brand and share our mission of helping High Net Worth Clients around the world achieve lifetime financial security.”
“We serve clients in over 80 countries around the world,” said Michael Grob, Chief High Net Worth Officer, Sun Life International. “It is of utmost importance for a business of our size to have a modern, informative website in various languages.
“We are confident that our distribution partners and Clients around the world will appreciate the opportunity to view our content in their native language – Traditional Chinese, Simplified Chinese and Spanish.”
“The new website launch is a new step on the journey to modernize the brand and promote Sun Life as a global leader in High Net Worth life insurance markets.”
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