Photos: Bacardi Hacienda Launch Party
Bacardi has launched the Hacienda Patrón pop-up experience, with a launch party held last night at the Bermuda Visitor Services Centre in Hamilton.
A spokesperson said, “Bacardi International Limited is thrilled to announce the launch of Hacienda Patrón, a unique pop-up experience designed to elevate the holiday season in Bermuda. Running from November 19th to December 21st, this year’s pop-up, located on the 2nd floor of the Bermuda Visitor Services Centre in Hamilton, will transport guests straight to Jalisco, Mexico—the home of Patron, the world’s #1 super-premium tequila. This immersive experience is the perfect setting for friends, family, and colleagues to gather and make memorable moments during the festive season.
“Inspired by the iconic Hacienda Patrón, the pop-up brings the authentic spirit of Jalisco, Mexico—where Patrón tequila is distilled—straight to Bermuda. The space features stunning décor, blending artisanal touches with a showcase of the diverse range of Patrón tequila, creating the warm and inviting ambiance of a true Mexican hacienda.”
Douglas Mello, Bacardi International Limited Managing Director, shares, “The Hacienda Patrón Holiday Pop-Up offers an extraordinary opportunity to bring the flavors, culture, and spirit of Mexico to Bermuda. At Bacardi, we’re always looking for unique ways to ‘Make Moments Matter,’ and we’re excited to welcome everyone to experience Patrón tequila and other premium spirits in the Bacardi portfolio in an unforgettable way this holiday season.”
A spokesperson added, “Ticketed tastings are available through PTIX.bm, offering guests the chance to choose from three distinct tasting journeys: Patrón Tequila, Bacardí Rum, or a bespoke Deconstructed DEWAR’S® Whisky experience. Each session is guided by knowledgeable ambassadors and includes a welcome cocktail, a curated selection of 4-5 premium spirits, delicious bites to complement the tastings and each Patrón tasting includes exclusive access to sample Patrón Cristalino — the brand’s latest innovation, an exquisitely sweet and smooth aged, crystal-clear tequila made from the finest Patrón Añejo and masterfully filtered through wood charcoal. Guests will also receive a full-size bottle as a gift, along with an exclusive discount on Bacardi portfolio products, available through Pronto as well as local distributors Goslings Limited and Burrows Lightbourn.”
Vernon Pemberton, Bacardi Brand Ambassador, adds, “For those curious about tequila or rum, or looking to deepen their appreciation of the craftsmanship behind Patrón and Bacardí, this tasting experience offers a perfect balance of fun and education. The Bacardi portfolio of premium spirits has something for everyone, and we’re excited to share this with the community in a way that truly brings people together.”
A spokesperson added, “To reserve your spot at the Hacienda Patrón Holiday Pop-Up, visit PTIX.bm for tickets and more details. Limited to 20 attendees per session, tastings are available Tuesdays-Saturdays, allowing guests to select from various times and tasting options. Don’t miss this chance to experience the spirit of the holidays with Hacienda Patrón—a season filled with discovery, connection, and, of course, exceptional spirits. Secure your ticket today for an unforgettable journey into the world of premium Bacardi brands.”
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