Upper Crust Changes Back To Four Star
Upper Crust has switched its name back to Four Star, saying their customers kept calling them by their old name so they thought they “might be onto something.”
Four Star Pizza originally opened in 1990, and expanded to four locations around the island in Flatts, Hamilton, Warwick and Sandys. It re-branded in 2006 to Upper Crust, and will be reverting back to their original name due to “customer demand”.
Belcario Thomas said, “Over the phone, off the phone, behind our backs, in front of our face…our customers kept calling us Four Star, and we thought, hmm, they’re onto something!”
The company also plans to have an increased online presence, with their website featuring online ordering and the “Four Star Social Club” with online ordering specials, coupons and value meals via social media and email. The first “online special” starts from next Monday [July 9] and will offer one 10” cheese pizza for $10 for those that order online.
YIPPEEE !!!
No East end location?? Com’on Marico, show us some love…
They had one in St. Georges and closed down. I’m guessing because it wasn’t frequented.
No it was not frequented. I went there all the time for the Indian food.
When I drove through Paget/Warwick I saw their new Four Star sign at Cobbs Hill and Middle Road, and for the life of me, I couldn’t remember what name they had changed it from.
The link to the website in this article takes you to a page that says a new location is open in st george…I guess this site hasn’t been updated in about a decade! BTW, maybe Belcario can answer: Even if you don’t have a physical location in the East, why not offer delivery??!!
Why would they deliver all the way down East, across two bridges? I guess you would expect high delivery fees. They had one in St. Georges before and you retarded East people didn’t use it so they closed. Just like Pasta, Pasta, Crockwells and the list goes on. You had your chance, you would think the combined St.Davids/St. Georges residents would be enough to sustain a location down there. Ask Pizza House in St. Davids to deliver or better yet drive there yourself.
@Amen, thanks for the laugh and as the saying goes “you never know what you’ve got until its GONE!!!
Thanks Belcario, I actually never did called it “upper crust”.
Sorry, but people in the East End had their chance and blew it. They should have frequented that location when it was there instead of allowing it to close down due to lack of business. How many of them stopped in Flatts and got food there, making that location super busy instead of waiting to place their order in St. George and evening it out? My family would go for a drive to St. Georges and get our food from that location instead of from Flatts which was more convenient for us-patronizing a location that wasn’t even in our neighbourhood so why couldn’t you all? We’d go there and it was always slow.
As for delivery, I’d guess that it isn’t feasible price-wise for them to travel that long distance and back unless the delivery was a really large one or unless they charged a really large delivery fee that most people wouldn’t want to pay. I don’t know if it was Four Star or someone else, but I remember a place that delivered and if you lived in a certain spot, you’d have to meet them half-way. I’m not sure how far Flatts delivers but maybe they could come up with something where they could meet you at Number One gate or something to collect your order, but for them to travel all the way into St. Georges or St. David’s is crazy. I wouldn’t deliver that far if I were them-especially if they gave you all the opportunity to have your own location and you all blew that chance!
BTW-there’s a chain of pizza restaurants in Boston known as Upper Crust as well and I always wondered if that name was trademarked or not. All you need is for someone from Boston to see that someone here is using that name and report back to them, and any other restaurants wouldn’t be allowed to use that name. The Upper Crust pizza chain is well known over there, so it makes me wonder if legal pitbulls got on Upper Crust here and made them change the name. Would Marico care to answer that…I’m actually pretty curious as to if that’s the reason.
Yeah, but… There’s also a huge chain in the States called Four Star.
O.k.-but the main issue would only be if the name is trademarked. If so, if the other company could decided to make a claim of copyright infringement. So my curiosity was concerning that as far as the Upper Crust name is concerned-did they make that claim?
So if there’s another major Four Star as well, it would be the same issue-if they’ve copywritten THAT name. If so, he’d have the same problem…
*If so, the other company could decide to make a claim of copyright infringement*
@RedHead,
The new Order Online service at FourStar.bm GOES LIVE on Monday, 11am on July 9th. Check out the site again, it’s been updated in the last 10 years
As for the nuances of delivery extension, if we tried from a Flatts location to deliver to the end of St.Geo & St.Davids all the way to Tee Street on the other end, it’d be tough not to be delivering poor service or at least inconsistent service to everyone. With Four Star Flatts (292-9111) meeting you halfway at the Airport bus shelter,it’s a stretch for best practice but we do, to show love for the East End.
I’m still waiting for my free pizza I was promised for signing up for that email club- but your system wouldn’t let me…false advertising?
@Mussel Pie, that’s hilarious.
@ (all the east end location comments), Four Star Flatts (292-9111) DOES DELIVER as far as Kindley Field bus shelter outside the airport to meet St.Geo/St.Davids residents. You can also call ahead and pick up your food on the way in/out of the East. We love St.Geo, though a business there wasn’t viable there….without the business.
Why does there menu offer nothing on upper crust menu? Hopefully there pizza is better.
What’s the difference same crappy food for enormous price
Can the reporter inform its readers on whose idea it was to change the name? AND, who approved it?
Thank you.
while were at it, can we attempt to change the names of other things, like National Heroes Day back to Queens Birthday, the airport back to its original and that park with the crazy long-name-no-one-can-pronounce back to its original??
I just called them to order curry delivery, as their new leaflet suggests they deliver this, but nope, you have to collect. Why would I get curry that I have to collect from them and not House of India?? Now if you deliver it, you have an edge, I thought the owner was a smart innovator? Now, you’ve got 5,000 Brits here, where delivery curry is a way of life…and while we are at it, curry without popadoms/pickles and onion bhaji…come on!