Nine Approved For BTA Investment Programme

November 21, 2019 | 1 Comment

Nine entrepreneurs and event producers have been approved in the latest round of the Bermuda Tourism Authority’s Experience Investment Programme this fall.

“Another five participants performed favourably in the application process—decisions on those proposals have been deferred pending approvals or verification of information,” the BTA said.

“In all, 26 applications were received in a submission process that began in September and was extended to October 10 due to Hurricane Humberto. Most of the home-grown tourism ideas submitted are set to take place in the first six months of 2020.

Summer concert production, Made in Bermuda Nights, one of nine entrepreneurial ventures awarded funding through the BTA Tourism Experience Investment Programme

BTA Tourism Investment Funding Bermuda Nov 2019

“In Global Entrepreneurship Week, we salute all the entrepreneurs who built proposals and put their ideas forward in our Experience Investment Programme,” said Glenn Jones, Chief Experience Development Officer at the BTA.

“We look forward to more than half of the 26 proposed projects taking flight, hopefully deployed into our tourism economy between now and next summer.”

The BTA added, “Fourteen approved and deferred applicants represent up to $210,000 in funding support. Funds are distributed to entrepreneurs and event producers once they agree on contract terms with the BTA, and performance milestones must be met before full investment is released.

“The roster of newly approved tourism ventures included:

  • Art of Resistance—curated tours of City of Hamilton artwork highlighting African-Bermudian history
  • Festival of Performing Arts—annual winter showcase of international performing artists
  • Future Leaders—learning experiences for visiting educational and research institutions promoting cultural immersion, education, eco-volunteering and community projects
  • Harbour Nights—weekly street festival of late-night shopping, entertainment and art in Hamilton
  • Made in Bermuda Nights—weekly series of outdoor summer concerts featuring local musicians
  • Pan African Music Festival—festival of musicians from South Africa matched with local performers
  • Rum Punch Brunch—a brunch and day-party food experience held at cultural sites and parks
  • X20 Adventures—inflatable waterpark located in the island’s West End
  • Yoga en Blanc—wellness retreats especially geared to African-American travellers

“The Tourism Experience Investment Programme is designed to help ideas and entrepreneurs aligned with the National Tourism Plan get off the ground. The programme also seeks to help existing businesses and ideas grow so they become a greater part of the visitor experience and increase visitor spending.

“The programme will next accept applications March 1–31, 2020, focusing primarily on experiences taking place in the second half of the year. Leading up to the application period, the BTA will host preparatory workshops February 27 and 28 to help prepare applicants.”

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  1. Eve says:

    The BTA continues to fund entrepreneurial ventures without making public the expected ROI. BTA continues to make press statements about funding these ventures but no statement of how many of the previous funded ventures are still functioning and is their ROI positive or negative?
    The BTA should have taken a bold step and put this funding into a program too clean up and repair the historic sights that are visitor attractions. BTA will say it isn’t under their mandate to maintain visitor attractions but BTA has adopted a number of schemes and ventures, that are not under their mandate. BTA continues to ignore the obvious things that visitors expect to be maintained and/or provided too make their visit a memorable experience.
    BTA loves to publicly promote their spending on ventures and schemes but declining air leisure arrivals indicate their spending isn’t producing positive results. Maybe BTA should have to go through an application process to get their funding too.

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