Making It Easier For Tourism To Be Green
Bermuda’s Tourism Department wants to make it easier for the island’s hospitality industry to be green. So marketing strategies and ideas aimed at drawing eco-minded vacationers will top the agenda when Bermuda hosts local and Caribbean hospitality industry officials along with international business figures at the upcoming Sustainable Tourism Conference.
The 12th such regional conference, the upcoming meeting — which has as its theme “Keeping the Right Balance: Rising Above the Numbers” — is being organised by the Caribbean Tourism Organisation (CTO), in collaboration with the Bermuda Department of Tourism. The event will be held at the Fairmont Southampton from April 3-6.
Among those addressing the confrence will be American Brian Mullis, an internationally recognised expert in sustainable tourism development and destination stewardship.
He is the founder and CEO of Sustainable Travel International, a leading nonprofit organisation with operations around the world, and more recently was president and owner of The World Outdoors, an international travel company specialising in active and eco-travel.
“The business case for engaging in ‘green’ business practices is stronger than ever,” said Mr. Mullis, who he has assisted hundreds of travel-related companies , including Fortune 500 companies, in the areas of sustainable tourism, business development, market access, carbon management, and standards development.
“By embracing sustainable tourism and engaging in the green economy, the Caribbean can benefit in a number of ways including enhanced competitive advantage, improved market differentiation and consumer loyalty, and increased local employment opportunities and opportunities for local enterprise,” he added.
Mr. Mullis will make his presentation on the first full working day of Sustainable Tourism Conference as part of the opening session entitled, “Strategies for Sustainability Success”.
That session will focus on some of the key issues that will impact on future Caribbean tourism sustainability and competitiveness. Other areas to be covered at this session include ensuring that the region has adequate human resource capacity to manage the industry and provide excellent service to visitors and the need for strategic planning to address climate change impacts.
Read More About
Category: All, Environment
This is good, this is very positive.