Bermuda Tourism Promotions In New York
The Bermuda Department of Tourism [BDOT] hosted a media luncheon earlier this week [Sept. 18] in New York City at the prestigious James Beard House, which featured the talents of a Bermudian chef, who delighted the attendees with their unique local culinary fare.
More than 45 journalists from US newspapers, magazines and blogs, including Conde Nast Traveler, Travel + Leisure, Food & Wine, Huffington Post, Worth, USA Today, Ocean Drive and many more were in attendance and experienced the cuisine of Cambridge Beaches Executive Chef Keith DeShields.
Representing Bermuda on the NYC promotional tour is BDOT Director William Griffith, Tourism Authority Chair Designate David Dodwell and Clarence Hofheins, GM at Cambridge Beaches Resort & Spa.
In addressing the group of writers and bloggers, Mr. Dodwell explained what makes Bermuda such an attractive destination and why it’s considered “So Much More”.
Mr. Dodwell highlighted the Island’s close proximity, efficient US Customs and Immigration service, thriving arts and cultural heritage, abundance of pristine beaches, year round golf product, and exciting water sport and outdoor activities as major reasons why people should come and discover Bermuda.
The group of journalists were also treated to Chef DeShields’ culinary delights which earned universal praise from the gathered media.
Last night, Bermuda’s tourism product was featured at a gathering of the prestigious Luxury Marketing Council in NYC.
Bermuda representatives, including Mr. Hofheins, Ann Shutte of the NY BDOT office, Isabelle Ramsay-Brackstone of the Bermuda Perfumery and Glen Kelly representing Goslings, will participate in a panel discussion on Bermuda’s appeal to the luxury market.
And the more than 75 member organizations will also get an opportunity to experience Chef DeShield’s cuisine along with a sampling Gosling’s Rum and ginger beer.
The Luxury Marketing Council is a business-building, revenue-generating global community of CEOs and CMO’s considered the leader in the field of luxury marketing, setting the “gold standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace.
A sampling of member brands include American Express, Sotheby’s Realty International, Mastercard, Mandarin Oriental Hotel Group, Ralph Lauren, Relais & Chateaux, Saks Fifth Avenue, Swarovski and more.
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- BDOT Promotes Island’s Upscale Travel Appeal | Bernews.com | September 23, 2013
BDOT staff getting in one last feeding from the public trough.
Still wasting our money, I see. Tell me, what Return On Investment (ROI) does the DoT expect to gain from ANOTHER futile exercise like this one, another freebee for the media?! How many warm bodies (ie: VISITORS) do they expect to book trips to Bermuda as a result of this very expensive luncheon? You could probably count them on one hand.
We need to remove the politics (Crockwell) from Tourism, hire a competent, CREATIVE ad agency and PR firm with REAL tourism experience, and stop all these nonsense promotions that create little or no ROI. To me it’s nothing more than another big ego trip for DoT officials. They’re still wasting our money, left, right, & centre, just like the plp/biu did.
Seriously. When was the last time Dodwell supported the PLP?
Isn’t Dodwell leading this trip? Some of your bloggers are hypocricrites in the extreme! That said, these type of missions mean little until we rid ourselves of our “ole English” product! More freedom, equals more money, simple!
Agreed!
And what are your suggestions please ?
I guess griffith had to go on one more trip before he sees the door.
I was talking to some tourist at my place of business a few days ago. During the conversation they explained that they come here every 3 years, because they can afford it. They also explained that they would love to come every year but can’t afford the high prices at the local hotels.
They went on to also say that many of their friends would love to come to Bermuda but can’t afford it for the same reason. These same friends travel to Jamaica and pay $140 for an all inclusive.
$300 to $400 a night in Bermuda with no food is a joke, we can’t afford to laugh anymore.
Why does Dodwell continue to surround himself with non Bermudian Hoteliers that shouldn’t be here in the first place? Just like Billy Griffiths …..they just say YES all the time.We need new blood, that are not compromised.
How can Dodwell be the leader of the Tourism Authority when all three of the last newly built Hotels on the Island are in receivership or should be.Ernst and Young are the largest Hotel operators in Bermuda now and there are more receiverships to come.
How embarrassing is this going to be for the OBA when the truth really surfaces.
The Sage commission is telling the real truth and Bermudians need to not only listen but hear the dire messages!
Step aside Dodwell and Griffith and let some other non conflicted Business Person run this Authority.