Leonard Williams In BTA Career Programme

December 5, 2018

Leonard Williams Bermuda Dec 5 2018 ThumbThe Bermuda Tourism Authority said they have “placed another promising young team member on a pathway to the management ranks.”

“Since August of this year, Leonard Williams, 24, has been with NYC & Company as part of a BTA career development programme,” the BTA said.

“When he wraps up with New York City’s official destination marketing organisation later this month, Leonard moves over to the Bermuda Tourism Authority’s New York Office to work closely with the sales and marketing team.

“The internal professional development programme allows promising talent at the Bermuda Tourism Authority to rotate through the key disciplines of destination marketing and learn their inner workings.

“This better prepares young Bermudians for potential management roles in the future. Previously, Kyle James, who recently joined the Bermuda Business Development Agency, went through this programme in 2015; while Rasheeda Burgess completed the programme in 2016.

“Since then, Rasheeda has been promoted from assistant product development manager to her current position as tourism standards and training manager.

“Leonard Williams joined the Bermuda Tourism Authority in 2016 as an intern with the operations division, followed by a move to the product and experiences division.

“In this post, he worked on a variety of high-profile projects including World Triathlon Series Bermuda, shaping our strategy for superyacht tourism and co-producing an ad campaign called Faces of Tourism. Once Leonard has completed his time with the sales and marketing team in the first part of 2019, he will have fulfilled the rotation programme’s requirements.”

“Shaping young talent at the Bermuda Tourism Authority is a critical part of planning for the future,” said COO Karla Lacey. “We are fortunate to have a highly skilled, high performance team that produces excellent results for the country under what are sometimes very difficult circumstances.

“We view our internal professional development programmes as a critical part of ensuring we have future leaders who are ready to move up when the opportunity presents.”

Leonard Williams said: “Since joining NYC & Company in this developmental role I have experienced the business of tourism from a totally different perspective, which is not only enhancing my skill set, but helping me to better understand how this industry can benefit the lives of so many people.

“After the development programme, I look forward to taking what I’ve learned back home and applying it to the continued growth of our island’s tourism industry.”

The Bermuda Tourism Authority currently has 42 full time employees in Bermuda and New York City. More than 90 percent of the team is Bermudian or spouses of Bermudians.

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  1. Well done says:

    Well done to this young man, but if only all young talent was treated equally. I know of one young passionate person who made a lot of sacrifices to get to where they are today. Very intelligent and has all of the qualifications and experience, but was denied multiple positions. That being said I hope more opportunities like this are presented to young, passionate and deserving Bermudians!