Reports: General Mills To Raise Food Prices

November 25, 2021 | 5 Comments

U.S. company General Mills has reportedly notified their U.S. retail customers that they will be raising prices in mid-January on hundreds of items across dozens of brands including Progresso, Yoplait, Fruit Roll-Ups, Betty Crocker, Pillsbury, Cheerios and more.

While this report pertains to the American market, it is a relatively safe assumption that General Mills — whose website states they have “more than 100 brands” in “more than 100 countries” — will likely raise prices for all customers worldwide, with international reports saying the company plans to raise prices by around 20%.

The report from CNN said, “Expect to pay more for some of your favorite cereals, snacks, soups and cooking brands next year.

“General Mills [GIS] notified retail customers that it’s raising prices in mid-January on hundreds of items across dozens of brands. They include Annie’s, Progresso, Yoplait, Fruit Roll-Ups, Betty Crocker, Pillsbury, Cheerios, Cinnamon Toast Crunch, Lucky Charm’s, Wheaties, Reese’s Puffs, Trix and more, according to letters General Mills sent to at least one major regional wholesale supplier last week. For some items, prices will go up by around 20% beginning next year.

“The wholesaler shared General Mills’ letters with CNN Business on the condition of anonymity to protect the company’s relationship with its suppliers. A leader at the company said it plans to push along all of the increases to its grocery and convenience store customers. He expects they will then pass them down to shoppers.

“A spokesperson for General Mills did not provide a comment for this story.

“If more General Mills’ customers — including the leading big box stores, supermarkets, drug stores and other chains in the United States — decide to do the same, these familiar brands will get more expensive for shoppers.

You can read the full story here on CNN.

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Comments (5)

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  1. Kim Smith says:

    Time to find alternatives to General Mills products to say ‘no thanks’ to their price increases when we are all under tremendous pressures from the pandemic!

  2. Real Deal says:

    excellent now it is about to start long live the hunger games

  3. Toodle-oo says:

    A 20% increase in the US will be a 40% increase by the time it makes it here .
    Bye bye General Mills products , well that is until the competitors jack theirs up too .

  4. question says:

    It’s ok. The PLP will pass a law saying that inflation doesn’t apply here. They’ve got this covered.

  5. Ringmaster says:

    Big part of the PLP election manifesto in 2020 was to reduce the cost of food, so no need to worry they have it under control. When your grocery bill goes up, it’s the fault of the OBA.

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