Family Centre Launches ‘Take De Plunge’

September 11, 2015

The Family Centre announced the launch of its social media video campaign “Taking de Plunge” in the lead up to its Children Come First telethon in November.

Similar to the ‘Ice Bucket’ challenge, the Taking de Plunge initiative challenges the local community to video tape themselves plunging into water and then post the results on various social media sites.

Martha Dismont, Director of the Centre commented, “Ultimately we hope the Taking de Plunge challenge will inspire people to literally go out on the limb and jump into the ocean, into swimming pools or even bath tubs as a symbolic gesture of their total commitment to Bermuda’s young people.

“We’re also hoping that those who take the plunge will challenge their friends, parent, neighbours, teachers, politicians – anyone, everyone to do the same and post their experience on Facebook and other popular social media sites.”

A team of judges will select the best videos and feature them on the Centre’s ’Children Come First’ Telethon on November 18th, which will be aired on ZBM-TV Channel 9 and feature the best of Bermuda’s talent and special surprise guests.

Ms. Dismont continued, “The reason for the Telethon is to raise the much needed funds to continue to provide essential services to Bermuda’s children and their families.

“If you want your video featured on Family Centre’s Facebook page, email it to and also post it on your favorite social media sites to help us go viral on behalf of the children – they’re well worth it.”

Taking de Plunge videos should be submitted with any of the following hash tags: #Takedeplunge, #tfcteleton and #familycentrebda

For further information please contact Martha Dismont call 232-1116 or email

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