NCL To Eliminate Single-Use Plastic Bottles

September 26, 2019 | 2 Comments

Norwegian Cruise Line, which is one of the cruise lines that visits Bermuda, announced that a result of its partnership with JUST Goods Inc they will replace all single-use plastic bottles across its fleet by January 1, 2020, beginning with its newest ship, Norwegian Encore.

The company said, “The decision is the latest sustainable step forward for Norwegian Cruise Line. In 2018, the Company eliminated single-use plastic straws across its 16-ship fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic bottles every year.

“These efforts are driven by the Company’s Sail & Sustain Environmental Program which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.”

NCL will use the JUST cartons as they eliminate plastic bottles from their fleet by 2020

Just Water NCL

“We are a leading Company – one that is in the business of creating memorable experiences for our guests,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line.

“It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments, as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.

“While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”

Envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging water.

JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.

“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet,” said JUST Goods, Inc. CEO Ira Laufer.

“We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so. The JUST team couldn’t be happier to now share this goal with our partner, Norwegian Cruise Line.

“We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the Company is pushing the boundaries of what’s always been done because it knows we all need to do better. We’re thrilled to be taking steps in the right direction alongside NCL.”

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  1. Kim Smith says:

    Bravo Norwegian Cruise Lines! Perhaps Bermuda will take a page out of your book as we seek to ban single-use plastic products on-island… and single-use plastic bottles are a huge contributor to plastic pollution. You say that the carton is refillable but do you think it will be… or will it likely be disposed of after a single-use too?

    Did you consider the water that comes in aluminium cans which can be recycled?

  2. Kathy says:

    If they can do it, why can’t we? Are we incapable?

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