CADA Launches Summer Campaign

July 14, 2011

CADA, encouraging responsible alcohol behavior, during a joint press conference today [July 14] launched its summer alcohol awareness campaign. In making the announcement, CADA Chairman, Mr. Anthony Santucci, added his voice to those of the prevention partners, PRIDE Bermuda and Bermuda Anti-Doping Authority.

Mr. Santucci said, “Good morning ladies and gentlemen, thank you for being here and I echo the comments made by our Prevention Partners. CADA, encouraging responsible alcohol behavior, is pleased to be here to talk about the summer alcohol awareness campaign which we are launching today.”

“The print campaign is aimed at adults and is called “For Adults Only”. With the support of our sponsors, Lindo’s Markets, Bermuda Blue Printing, AF Smith and the Bermuda Post Office, every household in Bermuda will receive this card. The information detailed here explains why it is important to keep alcohol out of the hands of children and young people.”

“In the summer there tends to be lots of parties, BBQs and beaching. Adults consume alcohol during these events and store it in the home within easy access of children. Our aim is to remind parents and other responsible adults that it is not okay to give alcohol to children and young people, doing so could have long-term negative effects on the child.”

“In a 2007 study of Bermuda’s youth, conducted by Department for National Drug Control, where 3,000 young people aged between 13 to 18 years old were surveyed, it was revealed that the average age for drinking alcohol regularly was 14 years old. The same study also revealed that 70% of 15 year olds had tried alcohol.”

“These figures are troubling because it has been proven that youngsters who begin consuming alcohol before the age of 15 are 4 times more likely to develop alcohol dependence [alcoholism] than those who wait until age 21.
“CADA’s objective with the campaign is to put information into everyone’s hand about what they can do to help prevent children and young people from drinking alcohol. Please visit for more information. Thank you.”

Read More About

Category: All