BDOT Appoints New PR Agency
The Bermuda Department of Tourism [BDOT] has appointed Publicasity as its consumer and trade PR agency, following what they termed “a highly competitive pitch process” which took place in June.
A statement issued said, “The Department of Tourism will partner with Publicasity to promote beautiful Bermuda to travellers from the United Kingdom and Ireland commencing immediately.”
“Publicasity will work with the Bermuda Department of Tourism to showcase this stunning destination as never seen before, through an exciting consumer campaign, including print, broadcast and digital activity.”
“The aim of the campaign will be to create new compelling reasons to visit, encourage repeat holiday makers as well as entice new incremental visitation to the island.”
“The role of Publicasity is to help Bermuda meet its overall business objectives which include increasing overall tourist arrival numbers, length of stay and spend as well as targeting the urbane traveller 35 – 55 years and 55+. This will be achieved through a customised media approach across all elements of online and offline publications.”
Minister of Business Development and Tourism Patrice Minors said: “Bermuda is a best in class luxury destination and we are excited to be reminding the UK of all it has to offer.”
“We will be targeting international business, leisure and the group incentive markets. We look forward to working with Publicasity to deliver a strong campaign, helping to drive positive awareness and reawaken Britain’s love affair with Bermuda.”
Emma Wright, Managing Director, Publicasity, said: “We are delighted to welcome Bermuda to our burgeoning travel division alongside Visit Orlando and South African Tourism.”
“The role of Publicasity will be to assist in the decision, research and booking process with a comprehensive review process taking place through the line from the trade to the consumer. Having pitched on island the whole team fell in love with Bermuda too and can’t wait to sell this destination.”
On their website, Publicasity describes themselves as: “Top London-based agency offering the perfect mix of on and offline PR, social media, experiential, design and brand protection (crisis) to ensure our clients’ communications have the right chemistry.”
“We are a team of 40 carefully hand-picked brand alchemists who are always hungry to perform their magic. And… we are proud to be an independent agency, currently ranked number 23 in the PR Week Consumer League Table.”
Another Platinum voyage………
Here we go again…do we not have the intellectual minds locally to determine the best way to sale our own product? BERMUDA!!! for goodness sakes you can bring in 1000 consultants (and I think they’ve tried) and you still can’t get it right. This Island is so sad; and the worst thing about it is there is no where to go, Bermy’s my home.
*SELL
I’m not a PR expert so I can’t speak to the virtues of this particular company, but it seems that marketing to this market should be able to bring us some positive results. But hotels in Bermuda need to take the onus on themselves and market themselves as well. The Dept of Tourism shouldnt have to be the ONLY marketing vehicle for the island.
I think this is a good move on the face of it, and hopefully we will reap some rewards and benefits from it.
Thumbsup……..just more monies being diverted. For Gods sake….don’t yoo lutt get it?
Cheaper flights to the Indies, Spain, Azores, Med.,
If people don’t know by word of mouth by now, with all the crime, lack of manners, inconsideration, poor transport et al………
Where the hell are Bermudians that really know what is needed and have been involved for years in structure. Shoved aside because they don’t get payed to play.
Sick.
preach!
Well my comment is a simple one. If you market the same bullSh*T COMMERCIALS THAT HAVE BEEN SHOWING NOTHING BUT GOLF, BEACHES, SURF AND SAND… then yeah be prepared to get the same results. Until these commercials start showing things that REALLY/ traditionally and the untraditionally bermudian and putting real bermudian people and its lifestle then forget about it. For example what marketing braniac has not taken the opportunity to brand Cupmatch all these years …especially with the amount of white people that now attend. After the post UBP era you would have thought the PLP would have pushed for this but nooooooooo..
*lifestyle
How much would be my first question….then is there no way we could use local talent….what are they going to do…facebook….radio …tv…print…non of that can be done local….no expert just asking..
If you need help here is a good one for the UK..
Mum alway told you don,t play in the rain………so come play in Bermuda…..
@outkasted you made some great points regarding diversification of commercial advertising. Have been saying this for years, more Bermudian accents in the commercials, our beautiful people, and events like CupMatch Festivities, 24th of May, BBQs etc.
All the best to the new agency, we have a lot of work to do in Bermuda with tourism.
@ThumbsUp, I agree that hotels need to step-up. I am tired of seeing Sandals commercials for Jamaica and Barbados and all other islands. If I see another one I will scream I just saw one.
so how long is the length of stay incremented by? Bernews?
Great Britain represents a very small percentage of our total market – less than 2% or 3%, Id say. Same with Canada – maybe 5% total. For the DOT to spend all that time, MONEY, and energy on these two small segments of our market shows you how ignorant the neophytes ru(i)ning Bda Tourism really are. Forget about Great Britain! Forget about Canada! – for now. And concentrate our efforts in the traditional major markets where 90% of out visitors come from – the Atlantic Northeast!! If DoT think that they’ll substantially increase visitors to Bermuda by marketing to small secondary markets like they’ve been doing, they are sadly mistaken! It’s been tried before. So forget about it!
We desperately need a ‘Tourism Authority’ staffed with folks who know what they are doing!! That way, MAYBE we’ll be able to save Tourism from the slow death the DoT has created for the Island.
Here’s what SHOULD be done: Hire a professional U.S. Ad Agency with tourism experience RIGHT NOW, then spend 90% of our Tourism budget on the coastal cities of the Atlantic Northeast where the VAST majority of our visitor come from. Always go with our winners first, cities like New York, Boston, Baltimore, Charleston, Providence, Hartford, Philadelphia, Portland, Newark, plus Atlanta and Miami.
THAT’s where the big money is. Not in Canada. Not in England.
agreed..plus I,m willing to bet out of I think 140,000 air visitors last year you would find most are for sporting events or to visit family and friends……not sure how many actual visitors we got for that 30 million we paid the other company
Hotel prices are TOO high and there is NOTHING TO DO in Bermuda so if I wanted
to go somewhere for a vacation – sun, sea, sand and salt and the way Bermuda Hospitality industry is now, “today” – September 27th, 2011 – I WOULD NOT COME TO BERMUDA for only sun, sea, sand and salt and I don’t like or play golf – I would go so MANY other beautiful places instead. period.
There is a global economic crises today = equals people DON’T HAVE THE SAVINGS/CASH
they used to have – hence NO VACATIONS OR THE CHEAPEST VACATION VALUE FOR THE BUCK
and that AIN’T BERMUDA.
To keep “stuck on stupid” out of earnest deliberations: image (honestly) what YOU would want and could afford to pay for a vacation: sun, sea, salt, sand. THIS IS REAL-WISE-SINCERE…YES??????
I LOVE BERMUDA.