800 Delegates Expected To Attend Conference

August 31, 2017

“A solutions-oriented approach by the Bermuda Tourism Authority is credited for landing a major conference typically too large for the island given limited meeting space and hotel inventory,” the BTA said today.

“The Canadian Investment Institute Conference will convene in Bermuda this November, bringing 800 delegates between the 19th and 22nd. They will fill more than 4,800 room nights at three local hotels,” the BTA said.

“High volume business during the shoulder season is especially valuable because it keeps tourism workers employed year-round. The conference’s estimated economic impact on Bermuda’s economy is $2.3 million.”

“Over the 17 years I’ve worked in tourism for Bermuda this is the largest conference I’ve booked,” said Donna Douglas, the Bermuda Tourism Authority’s business development manager for association groups.

“Usually we have to turn away from conferences of this size because we don’t have a facility big enough, but we were determined to find the right solutions to get this contract.

“The business development team knows group business like this between November and March is the key to putting money in people’s pockets year-round – hotels workers, small business owners, people driving taxis and mini-buses.”

The BTA said, “Fairmont Southampton, which will serve as the conference hotel, was instrumental in closing the original deal alongside Ms Douglas. While it has the required meeting space, it did not have the number of hotel rooms needed to house everyone as interest in a Bermuda conference grew among the group’s membership.

“Transportation solutions were required to move hundreds of delegates each day from Hamilton Princess and Elbow Beach Resort as additional room blocks were added to meet demand. The Bermuda Tourism Authority worked with Bermudian-owned businesses Flood Transport and Island Tour Centre to arrange daily ground shuttles from Elbow Beach and daily water ferries from Hamilton Princess.”

“It’s always helpful to my business to have big groups, but it’s an added plus in November because that’s when the season tends to wind down a bit,” said Tim Flood, president of Flood Transport. “Over the last eight to ten years, this kind of business in November is very rare – a lot of people across the island should benefit.”

Flood Transport has six vehicles in its fleet, two are minibuses. In order to handle the heavy passenger loads, Mr Flood will partner with other local drivers to make up the difference.

“Group hotel room bookings island-wide this November are pacing ahead 47 percent from where they were a year ago, thanks largely to the Canadian group. That amounts to 3,244 additional room nights for November 2017 versus November 2016,” the BTA added.

Chart via BTA of group room nights booked at Bermuda hotels over the past three years

Chart November Group Hotel Room Bermuda Aug 2017

The BTA said, “The Bermuda Tourism Authority and Fairmont Southampton began their process for the Canadian conference back in 2015 when they co-hosted a site visit for the group’s management company.

“That was just after a reorganisation of Bermuda’s business development team into five specific areas to align with the island’s best group booking opportunities:

  • Corporate/Incentive
  • Specialty Associations
  • Social & Sport
  • Golf
  • Destination Training & Development

“It is essential to improve group travel in order to improve overall performance and employment for Bermuda,” said Victoria Isley, chief sales and marketing officer.

“We expect the group room nights this November to double what was on the books in November 2015. We’ve got a long way to go, but that is fantastic progress in two years. It’s a testament to hard work and signals that our strategy to drive group business to the island in the shoulder season is working.”

The BTA added that the “Canadian Investment Institute Conference is seen as an example of how the Bermuda Tourism Authority can sell the whole island as a meetings destination, instead of a single conference hotel which is typically the case.”

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Comments (26)

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  1. Quinton Berkley Butterfield says:

    Man the BTA is killing it!!!

    Thanks BTA!

    • Shameful says:

      I know, right? Now lets to the same thing with education and take it out of Government hands once and for all.

      • Double S says:

        Education Authority would do wonders I imagine. Believe Rabain said he would go such a route to take the politics out of our failing education system.

        Doubt it. But guess we will have to wait and see.

      • Quinton Berkley Butterfield says:

        I do not feel optimistic about that at all.

      • Triangle Drifter says:

        Notice that a private entity is handling the transport. Can’t risk breakdowns & meetings.

      • jt says:

        Starting w O.J.’s math skills.

    • That”s good news, being we sold our airport to Canada(for now), this will help to offset de $30 Million a year for de next 30 YEARS !!!!!!!!!!!!!!!!!!

      • Double S says:

        Just like the hospital payments of $30mn a year for 30 years. And yet you stayed and stay silent.

        And the PLP aren’t cancelling the contract. They are just paying lip service to their base. Guaranteed.

      • Skytrain says:

        Really old OJ…can’t you at least come up with something to say beyond early childhood education level.

      • puzzled says:

        That’s $100 million Juice if you factor in the AC; you idiot. Get it right.

        Thanks OBA et al.

      • Casey says:

        Same thing with de hospital….joker

      • Quinton Berkley Butterfield says:

        Sorry, nothing will make that Airport deal sweet. That was one of the biggest betrayals of the Bermudian people in our history.

        • Zevon says:

          So you believe all the crap you’ve been fed then

        • Double S says:

          Why don’t you view the hospital deal in the same light?

        • bee says:

          what nonsense. the biggest betrayal of the Bermudian people was the last PLP administration. THE. BIGGEST. EVER.

      • Albie says:

        How much is being spent annually for the “new” hospital 80 beds sanctioned under the plp?

      • Toodle-oo says:

        And your thoughts on that hospital wing are .. ?
        (tic toc)

      • JohnT says:

        What was the cost of maintaining a broken down airport ??

      • Build a Better Bermuda says:

        Still selling that… though I’m sure the PLP’s ‘review’ will try to draw that conclusion in some convoluted spin of misrepresentation of numbers, they have after all committed to this particular waste of political theatrics. They can’t let their willing flock down.

  2. Devils Advocate says:

    Amazing what the BTA has done.
    This is what the Ministry of Education needs.

  3. Ian C says:

    Job well done.

  4. Cow Polly says:

    I agree – Bermuda Education Authority next

  5. Triangle Drifter says:

    Well done BTA. This should send a strong message to the PLP. Keep your hands off the BTA. Stay out of the way.

  6. Beverley J Connell says:

    BTA – the (OBA) gift that keeps on giving

  7. Yes sir says:

    Quangos are where its at bae

  8. Hope says:

    This is very good and is following in the footsteps of the work of the BDA. The BDA brought in five new conferences in 2016. All returned in 2017, mainly during the shoulder season. Really good the BTA is building on this but it may be nice if they stop trying to hog all the glory.