Hashtag: #SocialMedia
January’s 2016 Klout Social Media Rankings
[Written by Don Burgess] Who rules the world? If you believe Beyoncé, the answer is ‘women’. And if you look at the Bermuda Klout list for January, women certainly hold down many of the premium spots. Five of the top six people are women, and the two biggest moves of the month were made by the ladies. Shari-Lynn Pringle moved up to number six... Read more of this article
Bermuda’s Top 100 Twitter List For December
[Written by Don Burgess] Periscope was the innovation of the Year for Twitter. The live-streaming app re-energized the social media platform and outperformed rival Meerkat by a wide margin. Locally, Periscope hasn’t been fully embraced, but some, like PowerGirl Trina and Bernews, have made effective use of it. The year has been one of growth for local... Read more of this article
Periscope Named Apple App Store Best of 2015
Periscope, an app that allows users to stream and view live video from anywhere in the world, has been named as the App Store Best of 2015 by Apple, a high honour that speaks to the app’s popularity since its launch earlier this year. Bernews utilizes the app to deliver live video streams of events across the island, allowing the public to experience... Read more of this article
December’s 2015 Klout Social Media Rankings
[Written by Don Burgess] How can I raise my Klout score? I get asked that a few times throughout the year, or sometimes it’s rephrased as “How can I game the system?” Here are four tips to help raise your score: 1. Link all your social media scores to Klout. This should be an obvious first step to start. If you’re not using a social media account... Read more of this article
Twitter Will No Longer Crop Photos In Timeline
Saying that they are “introducing a richer photo experience,” Twitter announced today [Dec 7] that they will no longer crop images into a 2:1 ratio but instead show them at full size, and the change is now visible on timelines. In a post on their blog, the company said, “While Twitter began as an all-text platform, rich media has become... Read more of this article
Bermuda’s Top 50 Twitter List For Nov 2015
[Written by Don Burgess] The star is dead. May the heart beat long. Last month Twitter replaced its Favorite icon, the star, with a heart. The move has been three years in the making as the social media company was looking for a way to help increase engagement for users. Part of the problem is some people were using the favorite as that would imply... Read more of this article
Instagram Contest: Win A $200 Travel Voucher
Nova Mas International, in collaboration with Trip Bermuda, is currently running a giveaway in which the lucky winner will receive a travel voucher valued at $200 sponsored by Trip. Nova Mas International is a new carnival band that will be in the included in the Parade of Bands in the 2016 Bermuda Heroes Weekend. “To enter, applicants to follow... Read more of this article
November’s 2015 Klout Social Media Rankings
[Written by Don Burgess] Last week Klout became transparent on how it calculates its scores by publishing a paper at a big data conference. The move has earned praise in Forbes magazine. Contributor Theo Preistley had previously written in Forbes that “People have become obsessed with chasing meaningless numbers and Klout scores rather than just enjoy... Read more of this article
Bermuda’s Top 50 Twitter List For Oct 2015
[Written by Don Burgess] You can now use polls on Twitter. The new feature was rolled out at the end of October as another way to help spark engagement. That’s the good news — the bad is you are only allowed to give two choices for people to respond to. I tried it out with this question: How often do you tweet in a day? The choices were four or... Read more of this article
October’s 2015 Klout Social Media Rankings
[Written by Don Burgess] The Bermuda Tourism Authority’s marketing efforts on social media have helped make it a juggernaut. The BTA’s Klout score rose 14 points from 67 to 81, placing it second on the Bermuda list for October. It also places it amongst the elite of social influencers. And it matters in its marketing efforts. A Social Times article... Read more of this article
Bermuda’s Top 50 Twitter List For Sept 2015
[Written by Don Burgess] Bermuda sails into the America’s Cup World Series in October, and the Bermuda Top 50 Twitter List gets a yachting update. Three accounts related to the America’s Cup have been added to our list, which uses Twitter accounts that have a Bermuda connection. Oracle Team USA and Artemis Racing, which have a home base here, as... Read more of this article
Sea Glass Taker Blocks Facebook After Backlash
[Updated] A jewelry-maker based in the United States has come under fire from people in Bermuda for taking the island’s sea glass, leading to a social media backlash against the business owner which seems to have prompted the woman to block many Bermuda-based visitors from her Facebook page. A story, originally posted on Goerie.com, said she... Read more of this article
Cricket Video Goes Viral: Over One Million Views
Bermuda is getting some international publicity, albeit not the type we really want, as the video of the altercation at the 2015 Champion of Champions cricket match has gone viral, with the original video receiving over 700,000 views as of this writing. Since we posted it 10 days ago, Bernews YouTube statistics indicate that viewers from over 150 nations... Read more of this article
2014/15 Bermuda Technology Report Released
99% of businesses have internet access, 89% of households have access to the internet, 98% of residents use the internet from any location at least once a week, and 85% of households owned a smartphone. In addition, 63% of residents shop online with overseas merchants, 22% of residents shop online with local merchants, 60% of businesses have a corporate... Read more of this article
Facebook Working On New “Dislike” Button
Following many years of popular existence without it, Facebook CEO Mark Zuckerberg revealed yesterday [Sept 15] during a Q&A session that his company is working on a “dislike” button for the social media platform. Zuckerberg said that the button will be intended to allow users to “express empathy” on posts as opposed to... Read more of this article
September’s Klout Social Media Rankings
[Written by Don Burgess] The temperatures may be rising from all the summer heat, but Bermuda’s Klout scores are falling. For the third straight month there was a decline in the Bermuda Klout Index. The average top 50 score has fallen from 66.7 in June to 64.1 in September. One possible answer is that people have been taking their summer holidays... Read more of this article
