Island Of Grenada Changes To Tourism Authority
The Caribbean island of Grenada will change from a Board of Tourism to a Tourism Authority, a change which is also being made in Bermuda.
According to CaribJournal, Grenada’s Tourism Minister Alexandra Otway-Noel said the transition would lead to “Increased marketing opportunities, greater potential for earning and better partnership with airlines and cruise ships,” among other benefits.
Grand Anse Beach in Grenada:
Otway-Noel said, “We all understand that the tourism sector is critical to Grenada. It is the number one driving force in our economy and it is important that we are meeting all the marks.
“In doing so, our marketing and our public relations and all of these areas have to be manned by the most appropriate people, in a time when the tourism industry is changing so rapidly.”
The decision to upgrade from a tourism board is part of a strategic plan launched in 2012 that involved input from hundreds of tourism stakeholders, she said.
Last month Government confirmed the Bermuda Department of Tourism [BDOT] will be dissolved, staff will have to reapply for positions, and the Tourism Authority will come into effect which will “operate as a private sector entity.”
The Government said they intend to submit a Bill to Parliament this month which will create the new Bermuda Tourism Authority.
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