Moët & Chandon Photo Shoot In Bermuda

November 12, 2015

Moët & Chandon will showcase Bermuda as the backdrop in a magazine photo shoot destined for the UK market, with the images — which will also feature Bermudian model Lilian Lightbourn — expected to make up a six-page feature in luxury lifestyle magazine Tatler.

“The photo shoot was originally planned for Miami, but following Moët’s visit to Bermuda during the America’s Cup Louis Vuitton World Series, the Bermuda Tourism Authority [BTA] sales and marketing team wooed the brand to come here instead,” the BTA said.

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“The resulting images are expected to make up a six-page feature in luxury lifestyle magazine Tatler. The publication reaches about 200,000 readers online and in print who have an average household income of £131,000 [about $199,500] per year.

“In addition, the BTA’s working relationship with Moët put its marketing team in a position to influence the involvement of Bermudian fashion model Lilian Lightbourn.

“The former Miss Bermuda will be featured in the shoot, which is scheduled to take place in Bermuda before the end of the year. Additionally, Moët will hire local talent to work as part of its on-location production team.

“BTA also coordinated photo shoots on-island this year with other America’s Cup partners including Vineyard Vines and Louis Vuitton. Through the third quarter of this year, BTA-arranged photo and video shoots have resulted in nearly $100,000 spent hiring local photographers, videographers and location scouts.

“This does not include local talent referrals the BTA provides upon request to visiting media outlets that have published stories in Triathlete Magazine, Wall Street Journal, Conde Nast Traveler and other brands such as Tommy Bahama. Local talent will also be sourced for a BTA shoot scheduled in the coming weeks.”

BTA’s Chief Sales and Marketing Officer Victoria Isley said: “There is a wealth of local video and photography talent on-island. We feel confident working with them for BTA specific projects and connecting global brands to Bermuda resources.

“The BTA has identified film and fashion as a target market that reaps benefits for the island. Brands spend money on-island on hotels, transportation, catering and staffing – and Bermuda gets the promotional benefit of being the backdrop in the resulting catalogues, videos, advertising or PR materials.”

“From a brand perspective this level of marketing spotlight is rare and highly coveted,” added BTA CEO Bill Hanbury.

“Our affiliation with America’s Cup partners like BMW, Bremont and Moët provide a powerful platform to tell an aspirational story about Bermuda to a very desirable collection of consumers.”

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Comments (15)

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  1. It’s stories like this that makes one say, “I’m proud to say I’m a Bermudian.”

  2. Solution says:

    Yeah, we should really go back to the PLP handling the tourism here…right?

    • Looking at the latest Visitor Arrivals Statistics, air arrivals increase ONLY(168 visitors), leisure air arrivals are DOWN(939 visitors) and a 34,000 DECREASE in airline seats, and this is what we are paying this guy $1,000.00 a day for with a $80,000 BONUS… RIGHT !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  3. David says:

    The back of the club, sippin Moet, is where you’ll find me.

  4. That’s awesome news! Let’s hope they hire a Bermudian makeup artist because there are LOTS of talented artists here!

    • Legalgal says:

      Noooooo. If they want to fine but if we want to open up these pros need to come in and work freely. No silly local restrictions.

    • navin johnson says:

      so go apply for the job Hannah

  5. Triangle Drifter says:

    Good job BTA.

    • Obviously you didn’t get the MEMO on the latest Visitor Arrivals Statistic (which is PATHETIC), these Dreamers are running out off ideas, first they’re jumping off cliffs, having Fish sandwich contests.
      Take note that they were going to have the shoot in Miami and they WOOED them to come here, I wonder how much that WOOING cost and I guess they have no choice to cater to the English Elite as the average limey cant afford to vacation here.

  6. CUP OF TEA ANYONE? says:

    THIS IS SILLY. BRING BACK BEYONCE. THAT WAS THE BEST IDEA EVER.

    PFFFTTTT

    TOODLES

    • CUP OF TEA ANYONE? says:

      sarcastic voice

    • Ann says:

      I agree Beyoncé really put a lot of dollars in the bank! I think what we are not looking at is how much these visitors are spending while visiting the Isalnd. 10 quality visitors probably spend the same amount as 100 cruise ship visitors.

  7. Bill says:

    Please….they wooed them here? Do you think this company is a bunch of morons.

    The BTA will go to any length to pat themselves on the back and pay themselves yet another bonus.

    Get off of your butts and start producing!