BEDC To Host Vendor Seminar On Social Media
Vendors and retailers will get a chance to learn how social media can help raise awareness of their brand and increase sales during the second in a series of workshops designed to help grow business.
On Thursday, April 16, the Bermuda Economic Development Corporation will host a Vendor Seminar called ‘Merchandising for Success – How to Make it Look Good’.
The seminar is the second of a three part series which focuses on tips and techniques for vendors to increase sales and reduce cost.
Event organizer Roxanne Christopher said: “Merchandising is an integral part of being successful as a vendor. In addition to helpful tips, presenters will also set up tables to provide attendees with real demonstrations of best practices when organizing displays.”
She added: “We encourage existing and potential vendors in the community to come out and hear from experts and to learn how to best present your goods and how social media can enhance your mobile business.”
Thursday’s seminar, which will be held at the BIU at 5:30pm, will include presentations and demonstrations by: Terry Lynn Doyle of D&T Dijoux, Ashley Stephens, of Ashley’s Lemonade and Stephanie Lee [pictured], of SociaLee Consulting.
Ms. Christopher who is the N.E. Hamilton Economic Development Officer will also be on hand to review new proposed Vendor Legislation and discuss the newest products that BEDC has to assist Vendors with getting started.
Ms. Lee said that social media marketing has revolutionized the marketing and advertising industries.
“Where businesses spent thousands trying to push their products to a mass audience, social media has allowed consumers to find what they are looking for, and allows businesses to reach their specific audience. This in turn makes advertising more reasonable for the average small business owner.”
“For instance, the popular social platform Instagram has been used by people of every industry to showcase their business products and services.”
“A friend and client of mine has used Instagram to show clothes for her plus-size fashion line, with human models, and people request the item in their size, and it is then delivered to their location. She also uses it to promote pop up shops and other events.”
“At the seminar, we will look at a few of these platforms and how vendors can highlight their business with social media, how each platform can be used, and the typical audience they reach. We will also look briefly at how to craft a message suited for each platform.”
The third and last workshop in the series is entitled ‘Bermuda’s Vendor Markets – What does it take to start’, and will take place on Tuesday, April 28 in Somerset. Attendance at all three workshops will gain participants a Certificate of Completion.
To register in advance, please email info@bedc.bm or log on to www.bedc.bm . Registration is Free. Light refreshments will be served from 5:30 to 6pm. Walk-ins are welcome.
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