Teen Leads Marketing For Bermuda Cricket
Seventeen-year-old Shia Bean, founder of Kalae’s Marketing, is making her mark as a social media manager, working with clients like the Bermuda Cricket Board while preparing to study marketing at Clark Atlanta University.
Ms. Bean said, “My name is Shia Bean, and I am a 17-year-old social media manager and the founder of Kalae’s Marketing, a company I established at the age of 16.
“I provide social media and marketing services to businesses across various industries. I currently have the privilege to work with the Bermuda Cricket Board, highlighting past players, designing promotional materials for events, and supporting the growth of the island’s cricket culture. This experience is not only expanding my knowledge of the sport but also enhancing my professional skill set.
“While managing my academic responsibilities, I continue to work with a diverse range of clients, offering services tailored to businesses seeking to improve their digital presence. I am excited to be continuing my academic journey at Clark Atlanta University, where I will pursue studies in marketing and further develop Kalae’s Marketing.”
BCB Executive Director Cal Blankendal, “The BCB is pleased to partner with Kalae’s Marketing under the ownership and management of Ms. Shia Bean.
“Ms. Bean represents the next generation of Bermuda’s entrepreneurs. As we aim to increase our youth participation, Shia will assist us with reaching a new audience of players, spectators, and match officials.”
