Minister of Business Development and Tourism Wayne Furbert confirmed that the Department of Tourism has cancelled the sponsorship for the Bermuda Magic Show.
The Minister explained: “The Government has listened to the people over the years – locals and visitors alike – about the need for local entertainment. Government has responded to the demand by sponsoring local entertainment.
“For 2012, the Department of Tourism was approached by a local group who wanted to provide a signature event this year. This group had several years of entertainment experience, including an excellent series of performances in 2011, and a decision was made to sponsor the show.”
The Department entered into a contract with the local group who planned to put on more than 100 shows at the Fairmont Hamilton Princess between June and November.
Minister Furbert said: “Although there was a very successful launch in early June, the Department became concerned following the initial show about the lack of attendance and the cancellation of later performances.”
The Minister said the Department had spoken with stakeholders in the hospitality industry many times during the last month to try and encourage guests to attend the event, including working with the visiting cruise ships.
After hearing that the event has been cancelled several times, the Department sent a letter to the promoters advising that the Department’s sponsorship would be discontinued.
Minister Furbert said the decision to terminate sponsorship was “regrettable, but was made in the best interests of spending Government funds prudently to ensure maximum return on investment.” The Minister added that “contractual agreements were not honoured leaving the Department little choice but to end the agreement.”
The Minister said: “As far as I am aware the Bermuda Magic Show has not been cancelled, but I have been informed that it has been struggling with low attendance”.
A recent legal notice indicated the “Bermuda Magic and Entertainment Showcase” received approximately $250,000 in Government funds.
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