SJD World Launches New Online Shop

December 2, 2020 | 2 Comments

Graphic designers Stephan Johnstone and Anna Dill — the creatives behind award-winning brand SJD World — today announce the launch of their new online shop, a project they say was “years in the making”.

Founded 16-years-ago by Mr Johnstone, SJD World’s team have worked to balance their time between servicing clients and designing their own unique products that appeal to them as artists.

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With the launch of their new online store, Mr Johnstone and Mrs Dill say they now have a digital space to promote all their one-of-a-kind wares including t-shirts, tote bags, posters and books. They also plan to experiment with other digital products in the near future, which will be housed in this newly created place on their website,

Mr Johnstone said: “In the early days of SJD World, I always wanted to do both – offer services that would provide first class value for our clients, as well as design products. Over the years, we have built up our services to become the backbone of our business. Still, when we can we’ve also made it a priority to carve out time for research, development and artistic exploration, which is something extremely important to us.”

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Previously, SJD World’s goods were sold in local stores, however, it was always their dream to have an online store.

“We were on this path pre Covid-19, but now it’s all finally coming together at the perfect time,” said Mr Johnstone, whose company just this week was named winner of The Bermudian Magazine’s Product & Service Award 2020 for Web Design. “It feels amazing to see this labour of love released into the world. With our products we get to have full creative freedom and autonomy. Our aim with this shop is to create another revenue stream for our business that will serve us and our families for years to come.”

SJD World Shop items range in price from $12 to $40, with the exception of the digital art prints listed at a higher price point. Available online are several photo book collections featuring local photographer Ras Mykkal, as well as a limited-edition children’s butterfly activity book illustrated by Mrs Dill.

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“One thing I love most about the shop is that it’s a digital archive for each of our products,” stated Mrs Dill, a Creative Director at SJD World. “We share with our customers the history and inspiration behind each item so they know the story behind everything we make and create.”

As a gift to fans and the wider community, Mr Johnstone, a talented spoken word artist, has also posted his various albums online, available for free download.

“Our clients mean so much to us,” Mr Johnstone said. “We wouldn’t have been able to grow our company to where it is today without their support.

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“Truth be told, I started SJD World while in college and then in 2010 moved back to Bermuda and started building the company full time working out of my basement and have built it around the clock, with Anna’s help. One thing I’ve learnt in business is there are no losses, only lessons.

“You may occasionally lose clients and money, but if you keep moving forward you can turn that loss into a win. It can be disheartening when a client doesn’t like your work or a project doesn’t go to plan, but if you study it and stay optimistic you’ll figure out how to move forward and get to where you want to be.”

For more information and the latest updates on new products, visit

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Comments (2)

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  1. Computer Guy says:


  2. Nathalee Simons says:

    Huge Congratulations to SJD World, as a team and individually you have both been consummate Professionals and Entrepreneurs, hardworking and forward thinkers.

    What a blessing and pleasure it has been to have you both work on all of Ras projects.

    Steph, I knew that you would be successful with SJD World from the time you informed Ras and I about what you were doing in college.
    Your unparalleled commitment to excellence and super duper talent and professionalism is a testament to all you have achieved.

    With all that you are and continue to be you have remained humble.

    I totally agree with your quote “One thing I’ve learnt in business is there are no losses, only lessons’

    I’m Praying for continued success for SJD World as a business and all that you do in your personal lives.

    Nuff Nuff Blessings and Jah Guidance Always

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