David Bascome Makes Switch to Nike

April 19, 2011

david-bascome-smallFormer professional soccer player, David Bascome, has made a switch to one of the biggest brands in sports – Nike.   A longtime endorser of Adidas, the switch was not an easy one for Mr. Bascome.

“It took me awhile to get used to, but this is bigger than me,” said David Bascome, Founder of Hope4Life Foundation. “This is about our youth, and capturing their attention. Nike has done a great job of working with the youth, other athletes and communities across the world. I’m proud to support Nike, the ISL, Hope4Life, Bermuda and all of our children. This relationship will continue to grow.”

On April 1st, 2011, David Bascome joined Dame Jennifer Smith, Minister of Education, for the seminal event that marked the first time that all middle schools joined together for a joint event centered on education. Mr. Bascome passed out various Nike apparel to deserving students that further marked the impact of the Nike relationship with the island of Bermuda.

“I’m proud of David,” said Quency Phillips, CEO of Fuzion. “You have no idea how difficult it was for me to convince him to make the switch to Nike. I’ve seen firsthand the work that Nike does in the community,and with Nike not having a presence in Bermuda, there’s no better individual or brand than Mr. Bascome to establish that relationship. We have so many things in store, from the Island Soccer League, Hope4Life, and athletes such as Temeka Johnson and her HOPE Foundation joining to support this relationship.”

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Comments (5)

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  1. nike says:

    That’s right. Cheech Marin and Tommy Chong, this pot-smoking comedy duo on the 1970s along with ’80s, will be given homage having a strong eponymous sneaker owing out The spring twenty, this unofficial intercontinental journey regarding grass tokers.

  2. Joe Delmonte says:

    You would think this was David Beckham mooving brand? whooses Bescome

    • Actually it is big news for Bermuda and in particular, our troubled youth. Say what you want about Bascome and I have been a skeptic, however the guy does very solid things in this community and although he is not Beckham, in relative terms, he is very influential…

      • Yup says:

        Absolutely Bob. David Bascome is one of the most influential Bermudian athletes out there and he may not have the fame and fortune of Beckham but he’s ours. And he’s positive.

  3. Can you handle this says:

    Like the slogan says “Just Do It!”……way to go David….Positive role model!!!!