NBC Acquire America’s Cup US Broadcast Rights

February 9, 2015

The America’s Cup announced today they have selected NBC Sports Group as its partner for the upcoming edition of the America’s Cup – including the America’s Cup World Series events [2015-16], and the America’s Cup Qualifiers, Playoffs and America’s Cup Finals [2017].

“We are delighted to announce this agreement with NBC Sports Group,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup. “This is a great deal for the America’s Cup, our teams and our partners. NBC Sports Group’s continued interest reflects the growing popularity, as well as potential additional growth, of the America’s Cup as a major television sport.”


The announcement said, “NBC and NBCSN were the US television home for the last America’s Cup, in which Oracle Team USA staged one of the greatest comebacks in sport to retain the trophy for the United States.

“The television coverage was widely acclaimed and saw the development of the Emmy Award-winning on screen graphics package, AC LiveLine, which enhanced the viewing experience by making the sport more engaging and more easily understood, especially for new fans.

“We are excited to once again showcase the best sailing in the world to a national audience,” said Jon Miller, President, Programming, NBC and NBCSN. “The 2013 America’s Cup served as the setting for one of the greatest comebacks in recent sports history, and we will again leverage the full collection of broadcast, cable and online platforms of the NBC Sports Group to present the race for the oldest trophy in international sports.”


Highlights of the agreement between NBC Sports Group and the America’s Cup include:

  • Live coverage on NBC on both weekends of the America’s Cup Finals 2017
  • Extensive live coverage of the America’s Cup Playoffs [and additional America’s Cup Finals racing] on NBC and NBCSN
  • Coverage of all America’s Cup World Series events in 2015 and 2016 on NBCSN
  • Live-streaming of all NBC and NBCSN telecasts on NBC Sports Live Extra

“It’s encouraging to have a partner like NBC who is highly motivated to return and help build and promote the event and increase the profile of our athletes and our teams. I have no doubt that over the next three years we will touch more viewers, in more ways, through the reach of NBC Sports Group’s platforms.” Schiller concluded.

Competition in the next America’s Cup begins in June 2015, with the first event of the America’s Cup World Series, in Cagliari, Italy, with racing on June 6-7.

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Comments (26)

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  1. Cha says:

    Will it be blacked out like the BPL?

    • Mockingjay says:

      Well Bob and the boys better be on their best behavior and don’t do anything stupid again like threaten workers with that dumb S!@# just a few weeks ago.
      If you want us to have a Johnny Barns image you better come RIGHT.
      Smile your on Candid Camera.

  2. Vote for Me says:

    This is good news since it reduces Bermuda’s $25m advertising guarantee for AC2017.

    • swing voter says:

      I wanna lead out in the ‘dumb’ comments race…

      (1) Why a local TV station didn’t have a chance to bid

      (2) Do NBC production crews need a work permit

      (3) Are NBC salaries being taxed while working on-island

      (4) Will Kenny turn up his signal at VSB? If not will a new affiliate station be found?

      • Triangle Drifter says:

        Mission Accomplished.

      • Bermy says:

        1. Really? Have you seen the quality of local programming? This is for a world wide audiance but hopefully they employ the assistance of local techies.

        2. Yes they will need and have to pay for permits

        3. Of course they are but not by us by the U.S. it’s just a working assignment abroad

        4.no idea on that one

      • Billy says:

        Look here..any person or group that’s coming for the America’s Cup will not need a workpermit or pay duty. Wait 4 IT! I’ll be shock if the OBA decides to charge. They seem to have a history of giving Bermuda away for free. It’s their way of generating business.

      • North Rock says:

        There are no dumb questions – and these are questions. Dumb comments abound but lets not go there. The question of whether some sort of payroll tax is applicable is a good one…but even if it is, it won’t be much.

        I’d also assume that we can watch this on the NBC 6 Florida affiliate as long as Kenny doesn’t block it out…which, if he does, will likely help him in the short term but the backlash will shut him down the day after the Cup is over !!!

      • Reality Check says:

        Swing Voter must be twins . One person can’t be that stupid !

      • Mr. Observer says:

        lots of ppl don’t no we’re even paying for their insurance too, and that’s a fact

      • Mockingjay says:

        That’s Dumb, we all know Bermuda is decades behind, we don’t even have our own airline.
        Oh my bad, British Airways and Air Canada.

  3. It would be very interesting to know how much NBC is paying for theses rights as television revenue normally means an exponential amount of money for those on the receiving end.

    • Triangle Drifter says:

      None of your business or mine. Want to find out? Buy some NBC stock. Then it is your business.

      • As a Bermudian taxpayer I already have stock and therefore it is indeed my business. Remember we are paying to host the America’s Cup to the tune of $77,000,000.

    • Terry says:

      Pay money to make money Larry.
      Now go back and badger the Regiment.

      It’s a World event.
      Get a life.

      • Yes pay money to make money but in order to maximize profits we must know where the money is going and where it is coming from.

        Now you continue to take cheap shots under the cloak of anonymity which of course is what you do best. So who needs to get a life?

      • Mockingjay says:

        So what is a good return on $77,000,000.
        Because there is Bad investment and Good investment.

        • Creamy says:

          Did we get a good return on the $15bn or so spent by the PLP?

        • Only time will tell. If we can get even one hotel built in the next two years then it will be money well spent.

  4. Lawry says:

    Plenty of jobs for Bermudians – pouring the drinks that is.

  5. “NBC got a great deal: it paid nothing for the Cup races in San Francisco — the America’s Cup Event Authority (actually) bought time on NBC…” New York Times – September 25, 2013

  6. Truth is killin' me... says:

    I think swing voter was pulling arrybody’s legs!

  7. MAC says:

    Good maybe these block outs for my EPL games will stop.

  8. Unbelievable says:

    Great news! This is great advertising if I ever saw it!

  9. Seen says:

    In related news, the PLP have hired Brian Williams to narrate a documentary telling the story of the PLP’s years in power and the remarkable shape they left the island’s finances in.

  10. Ed Case says:

    I think if local TV covered this event it would be funny.

    Bad lighting, bad sound, bad camera work – oh and the commentating..

    “Umum hur comms de umum boats naw….”